Lely

Maassluis, 24 April 2012 – This afternoon, during an event in Emmen that was attended by more than 400 interested guests, Alexander van der Lely, CEO of the Lely Group, revealed Lely's latest Yellow Revolution: the Lely Vector automated feeding system. Lely's Yellow Revolution, which is the company’s seventh innovative launch since 2005, uses ground-breaking technology to provide a new boost for the agricultural sector.

After numerous Lely innovations in the field of automatic milking, the Lely Vector is the next major step in automating working methods within dairy farming and as such, it matches the impact of the milking robot. The Lely Vector makes sure that correct rations are fed to cows consistently and on time, allowing cattle farmers to achieve efficient and high-grade milk and beef production. This new system has been developed in close co-operation with Lely’s customers.

Flexible
The system ensures a constant supply of feed in a flexible manner, 24 hours a day, 7 days a week. The process is fully automated and ensures optimal flexibility for cattle farmers using the system. The Lely Vector enables cattle farmers to define and adjust their feeding strategy for different groups of animals. This results in improved animal health, improved feed efficiency resulting in optimal milk and beef production.

The feed is stored in the feed kitchen; an open area without any obstacles, in which all kinds of feed can be stored, each in its own location. Depending upon the size of the feed kitchen, feed can even be stored for a three-day period. This means that that there is sufficient feed for more than a weekend, so that cattle farmers and their families can enjoy more free time.

A feed grabber moves over the feed kitchen to select the feed, and load it in onto the mixing and feeding robot. The feed grabber scans the part of the feed storage area that has been designated for a specific feed and collects the feed from the highest point.

Fresh
A concentrates dispenser monitors the feed quantities, which can be established and measured with the utmost accuracy. In addition, minor quantities of minerals and addititives can be mixed with the concentrates. A user interface with touch screen is used to set up the feeding plan and the feed kitchen. It is also possible to programme rations and view a variety of reports.

The feed level sensor is a technological tour de force. The robot knows exactly how much feed there is at the feed gate and it determines when and where feed is required, without any intervention from the cattle farmer being required. Because there is an ongoing supply of feed, it is not necessary to measure large doses, and therefore the feed at the feed fence is always fresh.

Economic feeding
The Lely Vector saves money, labour, time and energy. It uses much less energy than many other feeding systems and is therefore less expensive to operate. Test farms have shown that labour savings are huge when feeding two or more different rations. The Lely Vector also saves dairy farmers a lot of hassle. Filling the feed kitchen is all that remains for them to do. Furthermore, thanks to the electric control system, the Lely Vector is noiseless and environmentally-friendly, and does not disturb either man or animal.

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For Lely the Lely Vector is as groundbreaking as the introduction of the first Lely Astronaut milking robot. To safeguard a professional roll-out and development of the Lely Center distribution network, Lely has opted for a roll-out in phases over different countries. The first countries include the Netherlands and Scandinavia where Lely has been testing this concept, and France. For other countries, such as Germany, Australia and New Zealand no offers will be made yet, not even for deliveries in the future.

The Lely Vector is a complete and efficient feeding system that allows modern dairy farmers to control their business the way they want to. With the invention of this milking robot, Lely was the first company to launch an effective system on the market. The Lely Vector is a major step in the further automation of the dairy farming business.

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About the Lely Group
Lely, founded in 1948, focuses on promoting a sustainable, profitable and pleasant future in agriculture. Lely is the only company in the world that supplies a comprehensive portfolio of products and services to this sector, ranging from forage harvesting machines to automated feed systems, barn cleaners and milking robots. Lely is also working on concepts that facilitate energy-neutral operations for dairy businesses. For many years, Lely has been the uncontested market leader in selling and servicing automated milking systems. The company also boasts a strong position in forage harvesting machines. The company's expertise, gained during sixty years spent working in the agricultural sector, is unrivalled. Lely is active in more than sixty countries, employs more than 1600 people and has an annual turnover of €500 million. For more information, see: www.lely.com. 

Editorial note
For more information, please send an e-mail to communications@lely.com or phone Els Versluis, Manager Marketing & Communications of the Lely Group at + 31 (0)10 599 65 00.