Vision on future
In 2008 Lely celebrated her 60 year anniversary. For this occasion Lely collected prophecies of visionaries and visions of experts on how they expect the world would look like in 2048, the year the company exists 100 years.
Prophecies of visionairies
The world is changing permanently. About thirteen years ago, the first e-mail was sent. Currently, we could not imagine our lives without the internet. If the forecasts do not deceive us, things will change even faster in the years to come.
Their stories:
Mark Eyskens is optimistic – tremendous technological progress by 2048 - Belgium
Temple Grandin feels - Family dairy revival - Canada
Allen Kupetz communicates - Our wireless future is here - USA
Wubbo Ockels predicts - We will get back to nature - The Netherlands
Adjiedj Bakas gives his view - The Future of Food - The Netherlands
Vern Osborne foresees major changes - The transition of tradition - Canada
William Halal expects - Technological progress will help create a sustainable world - USA
Gerda Verburg sets targets - Foresight is the essence of government - The Netherlands
Bob Vermeer and Mary Andringa-Vermeer consider water management to be the key to the future - USA
Martin Kropff predicts major challenges in food production - The Netherlands
Shigeru Morita researches - Agriculture and the quality of life - Japan
John Webster arguments - Husbandry regained: a new vision for life on the land United Kingdom
René Boender does not consider Utopia to be unlikely - The Netherlands
Jean-Michel Le Métayer anticipates further innovations - France
The vision of experts
The market is moving continuously. We at Lely notice this every day. Our customers as well as our sales and service network are the parties who have in-dept insight in all market developments. We therefore find it interesting to place their visions on the world in the year 2048 alongside of those of professional visionaries. After all, it is their thoughts and wishes that we would like to see fulfilled both now and in the future.
Their stories:
John Austin controls from behind his desk - Precision agriculture to create natural products - New Zealand
Pascal Coudray takes a different look - The agricultural world in 2048 France
Hinrich Heuer thinks big - The industrialisation of agriculture cannot be stopped - Germany
John Mooney sees a change of references - Off-site monitoring for far away farms - Canada
Anton Stokman gives his view - Harmful substances can be converted into excellent energy resources - The Netherlands
Jim Steelgoes up into the air - Greener power, greener cows and designer milk - Scotland
Peder Philippis full of trust - We are in for some major challenges - Denmark
Yong Goo Lee considers technology to be unstoppable - From milk production environment to tourist destination - Korea