Lely Vector wins Bronze Sickle

Maassluis, 18 September, 2012 – The Lely Vector has won the 2012 Bronze Sickle. This award for innovation was presented at the AgroTechniek Holland show in Biddinghuizen, the Netherlands. At this largest agri-business event in the Netherlands, more than 250 manufacturers, importers and dealers presented their innovations in the field of tractors, machinery, equipment, milking technique as well as barn equipment.

A professional jury judged the innovative and distinctive character for the future of the agricultural business of 106 innovative entries. The Lely Vector, which was launched late April, is the most flexible automated feeding system in the world; it ensures that cows are fed consistently, on time and in sufficient rations. The system permanently supplies feed in a flexible manner, 24 hours a day and 7 days a week. The mixing and feeding robot features a feed level sensor that measures exactly how much feed there is in front of the feed gate. In the market place, the Lely Vector is recognised as a product that is just as trail-blazing as the Lely Astronaut milking robot.

The professional jury were unanimous in their verdict: “Automatic, flexible and fresh feeding of cows is a leap forward for farmers, because the feeding sensor in the system saves them thinking and calculating. This system stimulates animal health and ensures optimal milk production. In addition to labour saving and restricting feed losses, it also simplifies dairy management as well as increasing efficiency.”

About the Lely Group
Lely, founded in 1948, directs all its efforts towards creating a sustainable, profitable and enjoyable future in farming for its customers. Lely is the only company worldwide to supply the agricultural sector with a complete portfolio of products and services ranging from forage harvesting to automated feeding systems, barn cleaners and milking robots. Lely is also working on business concepts to ensure energy-neutral operations in the dairy sector. Since many years Lely is the undisputed market leader in the sales and service of automated milking systems. The company has a strong position in forage harvesting products and with over 60 years acquired knowledge in the agricultural cycle Lely has an unrivaled position. The Lely Group is active in more than 60 countries and employs some 1,700 people. The annual turnover is around 500 million euro. More information: www.lely.com.

For further information, please contact Els Versluis, International Marketing and Communications Manager Lely Group, eversluis@lely.com, + 31 (0)10 59 96 500.