Maassluis, 8 June 2012 – Lely has acquired the activities of one of the most respected wind turbine companies, Aircon GmbH. The activities will be continued under the name of Lely Aircon B.V.
Aircon, was founded in 2003 and is based in Leer, Ostfriesland. The German company, with 7 employees, develops and builds specialized wind turbines which produce a high energy density and are low in noise. Since 2006, when their product became commercially available, Aircon has installed nearly 100 wind turbines worldwide.
The demand for sustainable energy is growing and the market potential for wind turbines is increasing, also in the agricultural sector. This is why Aircon decided to opt for a strategic partner to enable the further development and distribution of their MCS certified wind turbines.
In line with Lely’s strategy, increasing its focus on sustainable farming by facilitating decentralized energy sourcing, the acquisition of Aircon is a logical step. Lely Aircon wind turbines perfectly fit in an agricultural landscape. The wind turbines are virtually no-noise, durable, 24/7 remote controlled and maintenance friendly.
Interest in wind turbines is increasing strongly, also stimulated by subsidies in a number of countries. That is why in the coming months Lely will focus on setting up the right distribution strategy for these products. Aircon is working with around 30 dealers worldwide, and especially their dealers in the UK and Ireland are acknowledged as strong distribution partners. All dealers need to be certified in order to be able to install the wind turbines.
About the Lely Group
Lely, founded in 1948, directs all its efforts towards creating a sustainable, profitable and enjoyable future in farming for its customers. Lely is the only company worldwide to supply the agricultural sector with a complete portfolio of products and services ranging from forage harvesting to automated feeding systems, barn cleaners and milking robots. Lely is also working on business concepts to ensure energy-neutral operations in the dairy sector. Since many years Lely is the undisputed market leader in the sales and service of automated milking systems. The company has a strong position in forage harvesting products and with over 60 years unrivalled acquired knowledge in the agricultural cycle Lely has an unrivaled position in agriculture. The Lely Group is active in more than 60 countries and employs some 1,600 people. The annual turnover is around 500 million euro.
More information: www.lely.com.
For further information, please contact Els Versluis, International Marketing and Communications Manager Lely Group, firstname.lastname@example.org, + 31 (0)10 59 96 500.