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Lely's 12,500th Astronaut Robot installed

Lely's 12,500th Astronaut Robot installed

Almost twenty years after Lely’s introduction of the world’s very first robotic milking system, we now reached the milestone of 12,500 installed Lely Astronaut milking robots. Every day all these Astronaut systems − almost all of them are still running − milk many hundreds of thousands cows all over the world. Lely wants to celebrate this milestone with a challenging offer.

Use your creativity and win a 12,500 Euro voucher
To celebrate the historic milestone of 12,500 installed robots, Lely offers all its loyal Lely Astronaut users the opportunity to win a 12,500 Euro* voucher, to be spent on Lely dairy products.

How do you win this voucher?
• Produce an innovative video about your Lely Astronaut and the impact of its installation on your dairy farm.
• Upload the video on YouTube.
• Send the YouTube URL to before 1 January, 2012. Do not forget to state your name, address details and phone number.

All videos will be judged by an international jury of Lely marketing employees chaired by Mr Alexander van der Lely, CEO of the Lely Group. The best videos will be shown on as from the 1st January, 2012. The winner will be contacted before the 21st of January 2012, to be awarded the voucher.

*) 1. or to equivalent local currency value in non-Euro countries.
2. including VAT, if applicable.