In your opinion, consumers are not only your customers, but are also influencers. You want to understand them and fulfil their needs, whether that is by providing safe and healthy food, achieving sustainable production or through setting higher standards of animal welfare.
Show consumers that you care about animal welfare, food safety, farm surroundings, global responsibility and regulation.
Freedom for cows
Cow health and cow well-being is increasingly important to consumers. Automation enables the cow to assume natural behaviour and follow its natural rhythm. This results in stress-free, healthier cows.
Management information
Consumers want to be able to trust their food sources. The databases, fed by many sensors and management tools, allows producers to assure quality and show transparency.
Lely Astronaut
Automated milking is beneficial for cows. Cows enjoy the consistent and more frequent milking method, which is, therefore, healthier for them.
The era of dairy automation truly took off when Lely started with robotic milking. Lives have been changed, animal welfare has improved and farming efficiency has been reinvented. 25 years dairy automation also means that a whole generation has grown up with the benefits of this new technology.
