Startup Challenge 2024

Join our Lely Startup Challenge from 5 - 7 November 2024 at Lely’s head office in Maassluis (The Netherlands) and help shape the Farm of the Future! Lely is looking for startups with innovative solutions that contribute to the major challenges of the agricultural industry.

Selected nominees will enjoy a fully catered two-day challenge at the Lely headquarters in the Netherlands. Don't miss the chance to collaborate with Lely and secure a €5,000 pilot fee.

Are you a startup with a groundbreaking innovation in the field of dairy farming, for example cow health, reducing greenhouse gas emissions, automation, or the quality of the feed or soil? We are on the lookout for ambitious startups from around the world to showcase their solution and explore collaboration with Lely to innovate faster together.


Innovation as catalyst for positive impact

A growing world population means wise choices have to be made for food production. Farmers around the globe are crucial players to feed the world. Innovations are needed to make sure that farmers continue to have their license to operate. Preserving nature, monitoring animal wellbeing and farmer prosperity are key themes to ensure that farmers can continue to feed the world.

We invite startups from all over the world to pitch their innovation. From the submissions, we select about 10 innovators, whom we invite to explore further collaboration with us at our Lely Campus, our head office in Maassluis, the Netherlands. Ultimately, we will choose at least one startup solution with which we will explore a pilot collaboration and further explore investment and/or strategic partnerships.

What's in it for you?

Get the chance to tap into the knowledge, experience, network, resources and facilities of Lely, the world market leader in robots for dairy farming in 75 years, potentially securing investment or a strategic partnership.

If you are selected by Lely as a nominee, you will be invited to a fully catered two-day challenge. During these days, you will have the opportunity to meet with Lely farming innovators, and pitch your startup in front of a jury. Lely will cover accomodation expenses for this event. In addition, the winner will be awarded a €5,000 pilot fee from Lely to kickstart future cooperation.

How to enter the Lely Startup Challenge 2024?

Here you can find all the information & requirements needed to enter the challenge.

Pitch content

  • Your product/solution
  • Company and vision
  • Revenue model
  • In which phase is the solution?
  • In which market(s) are you active?
  • How will you bring your innovation to the market?
  • How is your team built?
  • How is your company funded?

The pitch deck PDF must be uploaded as a link. A short pitch or product video (max. 2 minutes) can be included as a link in the registration form.


  • Your startup is currently between the pre-seed and series A phase (TRL 3-9)
  • Your startup develops a product or service that is innovative and scalable
  • The solution has a potentially significant positive impact for the farmer, our planet and for Lely
  • Your startup aligns with our vision
  • Your team has at least 2 founders/members
  • You are able to physically present at the event from 5 - 7 November 2024, Maassluis, the Netherlands.

Timeline 2024

  • Registration opens: 17 June 2024 
  • Registration closes: 17 August 2024 
  • Announcement of top 10 candidates/participants: September
  • Online introduction/deep-dive interviews with Lely experts: October
  • Lely Startup Challenge, Maassluis, the Netherlands: 5 - 7 November 2024 
  • Announcement of challenge winner(s): 7 November 2024 

Registration form

Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production. Present and future.