Innovation is the backbone of our business. From a very young age, founders Cornelis and Arij van der Lely started to develop concepts to reduce the workload of dairy farmers. Ever since our foundation in 1948, we have introduced a range of ground-breaking products to the market. These have changed the face of the agricultural sector.

Yellow Revolutions

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Our efforts to help farmers have led to a number of innovative products. Right at the start, in 1948, Lely brought out the finger-wheel hay rake. This was followed ten years later by the fertiliser spreader. Our tedders with a patented hook tine are still used and produced worldwide. The great breakthrough came in 1992 with the introduction of our automatic milking system, the Lely Astronaut. This not only meant a new way of milking: it meant a new way of working. A revolution for dairy farming.


We help our customers excel in sustainable milk and meat production with innovative concepts for use in the barn.

When we introduce a product to the market that represents a breakthrough for farming, we call this a ‘Yellow Revolution’. 

The Yellow Revolution concept started in 2005. Since then we have launched 9 Yellow Revolutions.

Our own patent office

The protection of intellectual property is inextricably linked to creativity and the development of new ideas. In 2022, we report 1,500 'living' patents to our name and we are one of the top ten companies in the Netherlands when it comes to patent applications. In this area, Lely is one of the front-runners among large international companies and research institutes with a considerable number of patents.

The future

Only by thinking outside the realm of traditional ideas can we, at Lely, continue to support our customers in the choices they make to achieve their goals. Now and in the future. Automation and big data increasingly dominate the future of the agricultural sector. 

Linking this data ensures 24/7 access to information on results and cow health. Lely Horizon, our management platform uses smart algorithms based on experiences of thousands of dairy farmers worldwide. 

Ultimately the goal is to link all data available on milking, feeding and breeding. This allows farmers to make the right decisions and work (even more) efficiently. Bringing us closer to a sustainable, profitable and enjoyable future for the agricultural sector.

Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production. Present and future.