Our Executive Board is responsible for Lely’s strategy, focusing on driving innovation, strengthening the distribution channel, improving customer centricity and further developing a winning organisation.

The Supervisory Board will help ensure that Lely remains a healthy family-owned company by fulfilling their role as a supervisor and advisor to the Executive Board.

Executive Board

André van Troost Chief Executive Officer (CEO)

‘A sustainable, profitable and enjoyable future for dairy farming, for current and future generations. That is what we at Lely have been working on for decades. With innovative solutions that have really changed the sector worldwide. Together with my colleagues from the Executive Board, we determine the course of our great company. As CEO, I am also personally responsible for Business Development and Marketing.’

Gijs Scholman Chief Commercial Officer (CCO)

‘Being responsible for our distribution channel and the availability of Lely Solutions, Service and Support worldwide, my highest aim is to make the Lely farmer a successful farmer. In an economic sense, but also from a sustainability and lifestyle point of view. In our route to the customer, we intensively cooperate with our global Lely Center network, to deliver an unmatched experience to farmers globally. The Lely Centers owned by Lely Group form an indispensable part of this, allowing Lely to track market trends, continuously improve the Lely Center concept as well as to test new innovative products and services.’

Marijke Jansen Chief Services Officer (CSO)

‘At Lely, we have passionate people who are proud of what they do. Working at Lely means working at an ambitious international family owned business, where we constantly try to improve the 'peace of mind' of the dairy farmer. As Chief Services Officer (CSO), my team and I support our dairy farmers worldwide with a wide variety of services for managing their business and maintaining their machines, and a wide range of consumables and machine parts. We are convinced that we can only let our customers grow if we also let our own people grow. We do this by creating a great place to work, where everyone feels connected to our mission and our customers. Every day of the year.’

Martijn Boelens Chief Technology Officer (CTO)

‘To make farmers lives around the world enjoyable, we at Lely provide solutions that support farmers with their repetitive work and decisions and so help them to improve financial results as well as enjoyment in work life. With our solutions farmers are able to have (financially) sustainable operations and produce food for the world now and for the growing world population. At Customer Solutions we assure these solutions remain reliable and still hold the newest functionality and innovations which set the benchmark in the market.’

Ronald Eikelenboom Chief Financial Officer (CFO)

‘Our vision is a sustainable, profitable and enjoyable future in farming for dairy farmers all over the world. Our mission is to inspire people to create innovative solutions that contribute to that future. As the leader of the Finance, IT, Legal and Risk & Compliance teams, I represent the compass function to value creation and protection on strategic plans and operational execution which – in the end – will help us realizing our goal.’

Supervisory Board

Alexander van der Lely Chairman

‘Alexander joined the family business right out of university and held a number of positions in the Lely Group. In his last role as CEO, the position he held for 15 years, Alexander focused on the general strategy, R&D, Innovation and business development. During that time Lely has made a transformation from building agricultural machinery to worldwide leadership in the field of robots and data for the dairy farm. At the end of 2019, Alexander decided to step down as CEO, set up a Supervisory Board for Lely and become the Chairman of this board.’

Lisbet Thyge Frandsen Member Supervisory Board

‘Lisbet has more than 30 years’ experience in senior management and leadership, most recently as Group Senior Vice President at Grundfos. Lisbet holds a MSc in Structural Engineering and she has a substantial track record within the consulting engineering and high tech industry. She has served as a member of non-executive boards for more than 15 years, and she brings a lot of experience within technology leadership, strategy, innovation, company purpose, values and culture, and board governance. Lisbet is also member of the Danish Industry Foundation and the Danish Academy of Technical Sciences.’

Dirk de Groot Member Supervisory Board

‘Dirk is currently Senior Vice President and Business Unit Leader of CGI the Netherlands. He has an impressive track record in IT and digital transformation and brings a lot of valuable experience in the field of change management. Dirk is also member of the Board of NL Digital, member of the Board of Digicampus and co-founded DiTTLab. Initiatives that bring people and organisations together to drive co-creation and innovation.’

John Quist Member Supervisory Board

‘John is CEO and chairman of the Board of Unica Groep BV, a network of companies with services that make buildings and environments comfortable, healthy, safe and sustainable. John has more than 30 years of experience in senior management and leadership positions in various organizations, including KPN and VolkerWessels Telecom. In his current role, he helped transform the Unica family-owned business into a high performance company with strong growth whilst holding on to the values of a family-owned business.’

Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production. Present and future.