Looking ahead

The era of dairy automation truly took off when Lely started with robotic milking. Lives have been changed, animal welfare has improved and farming efficiency has been reinvented. 25 years dairy automation also means that a whole generation has grown up with the benefits of this new technology.

How do these successors envisage the future of their dairy farms? Which opportunities do they see and what challenges do they face? How will they approach things? Will their strategy/ideas differ to their predecessors? 

These questions are imperative in helping define farms for the future. Where is your focus? Whatever your choices, Lely will be there to support you. Just as we have done in the past.



Are you aware of the consumer?

In your opinion, consumers are not only your customers, but are also influencers. You want to understand them and fulfil their needs, whether that is by providing safe and healthy food, achieving sustainable production or through setting higher standards of animal welfare.


Do you get the job done?

You want to grow, but how do you manage a bigger herd with limited man power available? Work smarter not harder. You want to add value where you can, save time whenever possible and spend more time with family and friends.


Do you realize the potential of your herd?

You see many opportunities when you look at your herd. For example, ways to improve their well-being and optimize their performance. And you understand how optimal breeding and care can increase their longevity and make your farm more sustainable.


Is milk your only value?

You feed the cows and milk them, but you see more revenue in the whole farm process. Meat, feed, manure and energy, for example, all have potential to contribute towards making your farm more efficient and profitable.

‘I make the right choices to take my opportunities’

Stef van den Hurk


First Lely Astronaut in operation

A prototype of the Lely Astronaut milking robot is introduced. Farmers acknowledge this as the most important invention of the 20th century for dairy farmers.



Official introduction Lely Astronaut

Lely brings to market the revolution of the dairy robotic milk system.



Lely Astronaut A3

Lely offers state-of-the-art design with advanced milking robot technology to ensure greater reliability and flexibility with the Lely Astronaut.

2005 astronaut a3


Lely Astronaut A4

The Astronaut A4 is set up in  modular concept. A central unit features a central vacuum and cleaning system for up to two cow units.



25 Years dairy automation

The era of dairy automation truly took off when Lely started with robotic milking. 


Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production and energy generation. Present and future.