Our Executive Board is responsible for Lely’s strategy, focusing on driving innovation, strengthening the distribution channel, improving customer centricity and further developing a winning organisation.
The Supervisory Board will help ensure that Lely remains a healthy family-owned company by fulfilling their role as a supervisor and advisor to the Executive Board.
Chief Executive Officer (CEO)‘Since 1948, we have been serving farmers worldwide. It is in our DNA to turn today's challenges of the changing environment into tomorrow's opportunity. All with one goal: to make the lives of farmers easier. To help them safeguard their license to produce and to help feed the world. That mission has never changed. Neither did the way we do that: through realising the farm of the future with innovative solutions and services that put the farmer's needs in the centre.’
Chief Commercial Officer (CCO)‘How the farm of the future looks like is largely determined by the geographical location and type of farm. We aim to offer revolutionary propositions that match these differences. Our worldwide Lely Center network ensures that these solutions actually reach the farmer and are implemented in the right way. After start up, our Lely Center network is always nearby to support and advise where necessary. And because there is not one single future farm, this is always tailor-made.’
Chief Operations Officer (COO)‘At Lely, we have passionate people who are proud of what they do and who are constantly striving to support farmers in their daily work: feeding the world. The further development of the supply chain, sales & service competence and propositions is vital to continue making a difference within dairy farming in the future. Working on the farm of the future is a wonderful challenge for our legendairy people.’
Chief Technology Officer (CTO)‘Future farming is about farmers' license to produce. How can we further improve animal welfare, reduce environmental impact and build a bridge between consumer and farmer? We believe this can be done with smart innovations that address these challenges. Digitalisation plays an important factor in this. How do we take the farmer along in the far-reaching digitalisation of his farm while ensuring that this happens in a safe environment? These are the challenges we face together in realising the farm of the future.’
Chief Financial Officer (CFO)‘Working on the farm of the future requires a solid strategy and a healthy financial position to deliver on our long-term impact ambition. With the right people, processes, and working environment, we realize the innovative propositions that contribute to that future farm. Our teams in Finance, Legal, Tax and Risk & Compliance are the compass to make the right choices in executing our strategies, and secure the strong position of Lely towards all stakeholders.’
Chairman‘Alexander joined the family business right out of university and held a number of positions in the Lely Group. In his last role as CEO, the position he held for 15 years, Alexander focused on the general strategy, R&D, Innovation and business development. During that time Lely has made a transformation from building agricultural machinery to worldwide leadership in the field of robots and data for the dairy farm. At the end of 2019, Alexander decided to step down as CEO, set up a Supervisory Board for Lely and become the Chairman of this board.’
Member Supervisory Board‘Lisbet has more than 30 years’ experience in senior management and leadership, most recently as Group Senior Vice President at Grundfos. Lisbet holds a MSc in Structural Engineering and she has a substantial track record within the consulting engineering and high tech industry. She has served as a member of non-executive boards for more than 15 years, and she brings a lot of experience within technology leadership, strategy, innovation, company purpose, values and culture, and board governance. Lisbet is also member of the Danish Industry Foundation and the Danish Academy of Technical Sciences.’
Member Supervisory Board‘Dirk is currently President of CGI Northwest and Central-East Europe. He has an impressive track record in IT and digital transformation and brings a lot of valuable experience in the field of change management. Dirk is also member of the Board of NL Digital, member of the Board of Digicampus and co-founded DiTTLab. Initiatives that bring people and organisations together to drive co-creation and innovation.’
Member Supervisory Board‘John is CEO and chairman of the Board of Unica Groep BV, a network of companies with services that make buildings and environments comfortable, healthy, safe and sustainable. John has more than 30 years of experience in senior management and leadership positions in various organizations, including KPN and VolkerWessels Telecom. In his current role, he helped transform the Unica family-owned business into a high performance company with strong growth whilst holding on to the values of a family-owned business.’
Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production and. Present and future.