Lely celebrates 25 years of robotic milking with the anniversary action ’Celebrate Generations’

On August 18, exactly 25 years ago the first milk from the Lely Astronaut flowed into the milk tank. An important step for the automation of dairy farms all over the world. This means that an entire generation of dairy farmers grew up with this form of automation. With the slogan 'Celebrate Generations' Lely would like to celebrate this milestone with a special anniversary promotion.

Sept. 18, 2017


25 yrs nz aus

‘Celebrate Generations’
Each generation has its own set of specific challenges and builds upon tradition and experience to handle them. This also applies to dairy farmers, who in recent years have developed into modern business managers. Searching for a balance between what needs to be retained and what needs to be innovated. Challenges each generation faces and where Lely focuses on, through innovation.

Under the theme 'Celebrate Generations', the company starts a dialogue between different generations of dairy farmers regarding the future. The kick off for this was on September 14 in the Netherlands, in the presence of the two dairy farmers, that started working with the first milking robot 25 years ago, and their children. During a special event, several generations of dairy farmers, sons/daughters and fathers/mothers spoke with Lely and each other about the future of the trade and what it will bring for next generations. In the future, Lely will initiate this dialogue in various ways and discuss the future of the dairy farm with you.

Next milking robot for the very first customers
During the event, Lely will also deliver a new, fourth Astronaut A4 to the van den Berg family that started using the very first Lely milking robot 25 years ago. Owner Ad van den Berg: “We have been using the Lely milking robot from the very start. It has yielded us and our company a lot in terms of efficiency and has given us more time to spend on things that truly demand our attention. We are very proud of this latest milking robot and fully confident that it will also help the next generation within our farm with a healthy business operation.”

Anniversary promotion
Lely supports dairy farmers in making choices for themselves and their farm. In addition to purchasing a Lely Astronaut and the accompanying options (Choices), a dairy farmer also gets to take advantage of 25 years of knowledge and expertise in terms of efficient business operation, with free traffic of cows as a guideline.

To celebrate 25 years of robotic milking, until December 31, 2017 you will receive a discount on options of your choice when purchasing a new Astronaut milking robot. This way, Lely gives dairy farmers support for the future, for them and next generations.