Edison Acherman, Cluster Manager Latin America “There’s a huge market in Latin America for Lely. We are only active in the region for a few years but are close to installing our 100th Lely Astronaut milking robot, with many more to come. The recent inauguration of four new farms is a confirmation of the growing adoption in the area. We really thank the families for giving us the trust to be part of their future dairy farming activities. It has taken a great team effort to make these projects a reality.”
We opened “Las Palmas”, the first robotic farm in Uruguay, on Monday 23 September, where two Lely Astronaut A5 milking robots are milking 130 out of 400 cows. Being a family owned business, the owners decided to invest in robotisation to increase the production as two generations are now working alongside each other.
On Tuesday 24 September, we opened the farm “El Rancho“ in Argentina, where six Lely Astronaut A5 milking robots are milking a mixed herd of cross breed cows in a grazing operation. The family was the first to adopt the automated milking system in Argentina.
Dairy XL in Argentina
The first two Dairy XL farms in Argentina were opened on Wednesday 25 September. First we opened “Don Ino” a family owned business, milking 500 cows with eight Lely Astronaut A5 milking robots. They are finishing up the start-up process and are about to close the old farm, continuing all work in the new robotised barn. Later that day, we opened “La Margarita” with eight Lely Astronaut A5 milking robots, also a family owned business, and the second Dairy XL farm in Argentina. Both families received a Red Cow, a symbol for being part of the Red Cow Community, a partnership based on providing inspiration, connections and networking for large dairy farms with more than 500 milking-cows that operate with eight or more Lely robots.
Sept. 18, 2023
Lely Announces New Distribution Channel Partner
Lely is announcing changes to its distribution channel. The Lely Center network is an important part of their distribution channel strategy and critical to delivering on Lely’s vision of a “Sustainable, Profitable and Enjoyable Future in Farming.” Lely will be opening a new Lely Center in Monroe, Wisconsin – Lely Center Monroe. This decision includes the acquisition of the Lely business from current partner, Argall Dairy Systems in Belleville and Platteville, Wisconsin.
June 6, 2023
Lely presents vision Farm of the Future 2035
How can innovation contribute to the major challenges of the agricultural sector?
Maassluis, 6 June 2023 - To mark its 75th anniversary, Lely, market leader in robots for dairy farming, today presented its new vision for the Farm of the Future. A growing world population means wise choices have to be made for food production. Cautious estimates show that demand for food will increase by 70% over the next 30 years. How innovation can contribute to the major challenges of dairy farming, Lely shows by means of five themes that are central to the Farm of the Future.