The era of dairy automation truly took off when Lely started with robotic milking. Lives have been changed, animal welfare has improved and farming efficiency has been reinvented. 25 years dairy automation also means that a whole generation has grown up with the benefits of this new technology.
How do these successors envisage the future of their dairy farms? Which opportunities do they see and what challenges do they face? How will they approach things? Will their strategy/ideas differ to their predecessors?
These questions are imperative in helping define farms for the future. Where is your focus? Whatever your choices, Lely will be there to support you. Just as we have done in the past.