Job Title - Marketing Specialist – Maternity Cover - Lely Center Midlands (Stafford)

Location: Unit 1, Ladford Covert Industrial Park, Seighford, Stafford, ST18 9QL
Reports to: General Manager
Hours of work: 40 hours per week - 9am - 5.30pm
Salary range and holidays: Dependent on experience / 26 days holiday + bank holidays
Staff Responsibility: None
Organisational Context 

The Lely Center is a part of Lely’s premium distribution channel and represents Lely to farmers with the aim of creating a profitable, enjoyable and sustainable future in farming. The Lely Center ensures the highest customer satisfaction and efficiency for farmers in compliance with Lely’s strategy and vision for the farm of the future.

Responsibilities include:

  • Growing the adoption and market share of Lely’s full product portfolio and services and increasing the use of robotics.
  • Engaging customers in a long-term relationship with high-quality service and advice.
  • Creating and developing a dedicated team with the right knowledge and skills to become a professional and sustainable partner for farmers.

The Lely Center Marketing Specialist:

  • Works closely with the Lely Center Manager, Sales Manager, Sales Advisor, FMS Advisor and Business Support Team.
  • Interacts regularly with the Cluster Marketing Specialist.

Role Objective

  • The Lely Center Marketing Specialist is responsible for devising and executing all the marketing activities of the Lely Center with the aim of creating brand awareness, generating sales leads And achieving maximum customer satisfaction.  The Marketing Specialist is responsible for ensuring all marketing activities meet the Lely standards and guidelines.

Key Responsibilities: 

Customer satisfaction & lead generation
  • Organizes the generation of leads locally, as well as customer loyalty events such as open farm days, information days and exhibitions as set in the annual marketing & communication plan. Arranges the transport of resources and materials. Takes the lead in the evaluation and reporting of events.
  • Conducts activities to increase participation in customer satisfaction surveys in close cooperation with the Cluster and initiatives to improve customer loyalty.
  • Monitors customer satisfaction survey results, delegating feedback to the relevant Lely Center team members with a problem-solving mind-set.
  • Supports Corporate and Cluster marketing activities such as participation in national and international events when required.
Marketing strategy & development
  • Prepares and executes the annual marketing and communication plan in line with the available budget and in close collaboration with the Cluster Marketing specialist and is responsible for the monitoring of the marketing budget.
  • Is responsible for the corporate branding of the Lely Center and the employees, ensures that all marketing and communication items are in line with the corporate identity and Lely guidelines.
  • Develops and increases brand awareness by means of advertising (online & printed).
Branding & content creation
  • Ensures that the Lely Center website is up-to-date and in line with Lely guidelines.
  • Creates newsletters and manages social media accounts.

Skills and Experience:

  • Co-ordination skills
  • Marketing experience
  • Good networking ability
  • Good organisational skills
  • Good administration skills
  • Ability to work on own initiative
  • Ability to hit deadlines
  • Able to prioritise workload
  • Good communication skills
  • Good IT and Microsoft Office Skills
  • Health and Safety Experience desirable but not essential

Core Competencies: 

  • Strong analytical skills
  • Good Communicator
  • Attention to detail
  • Flexible approach
  • Ability to hit deadlines
  • Able to work under pressure
  • Good organisational skills
  • Experience of marketing tools
  • Multi-tasking and good setting priorities

Mobility Requirements (required for national/international travel):

  • Must hold clean, valid driving licence
  • Flexible and able to travel often
  • Must hold a valid passport

Additional Comments: 

This job description is not intended to be an exhaustive list of duties to be performed by the employee and may be altered to reflect the business needs of the company.

How to apply:

If you require further information or wish to apply for this role, please send a copy of your CV and a covering letter outlining your suitability for the role to

Closing date for all applications: 31st of October 2022