After Care & Center Development

Joined Lely Center Holsworthy: January 2021

Hello, I'm Fiona McArdell. As Center Development Manager, my role is quite diverse and involves me overseeing all the center’s HR requirements and personnel needs. In addition, I am also responsible for the marketing and promotion of the Lely Center so you will most often find me on a farm somewhere in our region, notepad and camera in hand!

I also look after and organise all center events from on-farm Open Days & Young Farmer evenings right through to large scale exhibitions and shows such as the Royal Cornwall Show each year. 

I'm incredibly fortunate that I get to meet so many of our customers and really appreciate how freely they give their time to me on each farm visit. Visiting our customers throughout the two counties and being able to share stories and snippets of their lives showing how Lely robots are helping to improve herd health, happiness and productivity is a definite highlight of my multifaceted role.

Prior to joining Lely Center Holsworthy, I worked as Head of Marketing for a large educational College in Somerset and more recently as the Marketing & Operations Manager at Carswell Farm in South Devon.