Sales Representative
  • Sales Team
  • 40 Hours per week
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Sales Representative

The role requires a flexible highly motivated individual with lots of enthusiasm and who has also got experience of the dairy industry. The highly motivated self-starter will need to demonstrable initiative and have the ability to function well independently and as part of a team. The individual will need to be highly organised, with excellent attention to detail. The role would suit a candidate that wants to develop a career within a rapidly growing dairy automation business.

The individual will report directly to the Sales Manager. This role is demanding but with many benefits and fantastic career opportunities within the company and further a field within Lely International.

Key Functions

  • Deliver sales and customer success
  • Obtaining and qualifying sales enquiries from defined geographic area
  • Visiting potential end users
  • Following and reporting market developments
  • Planning of sales activity within the sales area
  • Analysing and creating product system proposals in conjunction with the Project Co-ordinator
  • Developing basic barn layout designs and dimensions
  • Assisting with installation and start-up activity with the Project Coordinator
  • Organising and attending farm open days and shows
  • Closing sales including collection of payments
  • Liaising with financial contacts to facilitate sales
  • Maintaining regular contact with end-users
  • Ensuring that customers expectations with regard to service and performance are met
  • Ensuring that relevent Service Contracts are in place with new and existing customers
  • Feeding back competitor and market information to the wider organisation (including Lely Support Organisation)
  • Compilation of weekly activity reports
  • Updating CRM system (Salesforce).
  • Health & Safety responsibility within the Lely H&S Policy

Key Performance Indicators

  • Achievement of Lely Center annual Budget (Year Plan) for unit sales
  • Maintaining Lely Support Organisation Astronaut (Milking Robot) market share
  • Delivering Lely sales growth in line with Lely Center Business Plan

Lely Behavioural Excellence

  • Lead by example
  • Advocate of One Lely initiative: Care, Connect & Grow
  • Represent Lely Core Values: Innovation, passion, progress, honesty and respect


  • Competitive salary, rising with experience
  • Commission
  • 26 days’ holiday plus BHs
  • Contributory pension scheme
  • Sick pay, critical illness pay & life assurance
  • Opportunity for further learning and career development
  • Team building events
  • Death in service ( 5 x annual salary)
  • Income Protection ( Up to 75% salary)
  • Fully Expensed Company Car

Hours: Monday – Friday 40hrs

Job Types: Full-time, Permanent

Our Organisation / The Department

Lely, founded in 1948, directs all its efforts towards creating a sustainable, profitable and enjoyable future in farming. Circling the cow, the company develops premium robotics and data systems that increase animal welfare, flexibility and the production on the dairy farm.

For more than 25 years, Lely has been leading in the sale and service of automated milking systems to successive generations of dairy farmers across the globe. Every day, Lely inspires their employees to offer customers innovative solutions and be a reliable partner for long-term advice and support. With her Head office in The Netherlands and a worldwide network of dedicated Lely Center locations for tailor-made sales and support, the Lely Group is active in more than 50 countries and employs around 2,300 people.