As farming innovators, we want to contribute to a bright future for dairy farmers all around the world. We are driven to understand our customers’ needs so we can develop and deliver solutions that fit their needs.

Bright farming is farming at its best: sustainable, profitable and enjoyable for both farmer and cow. It takes everything that matters into account: the environment, soil health and biodiversity, cost efficiency, consumer preferences and, most importantly, the comfort and health of the cows and farmers who give it their all every day. 

Enhance profitability, enjoyment and sustainability

Farmers are unique in how they shape their future. Needs, challenges, dreams and visions differ from farmer to farmer and farm to farm. They depend on variables such as farm location, market dynamics, economics and the farmer’s family composition. 

However, all our products, tools and services aim to enhance profitability, enjoyment and sustainability for farmers. Technological solutions and farming management advice are based on all activities on the farm, from feeding to milking, from manure handling to medicine administration, and from cow health to cow comfort. Our machines work around the clock so farmers can focus on the results they gather and the choices they need to make to take care of their cows and run a successful business.

Our solutions for Bright Farming

Lely Astronaut A5

The new milestone in milking

With our Lely Astronaut farmers milk automated, which results in greater flexibility, enhanced efficiency, a better work-life balance and allows cows to follow their own rhythm, so increase natural cow behavior.

Lely Grazeway

For efficient grazing

The Lely Grazeway allows robotic milking to go hand in hand with grazing. The cow box supports efficient grazing. The cow decides whether she wants to go outside, which again allows natural cow behavior.

Lely Vector

Automatic feeding is ready for you

Lely Vector introduces automated feeding. Frequent feeding has a proven positive effect on overall cow health and milk yield, and there with a reduction of emission per kg milk.

Lely Discovery 120 Collector

A revolutionary manure robot for closed floors

Lely Discovery Collector makes sure the floor is clean. This reduces health issues.

Lely Walkway

Foot bath for efficient hoof care

The Lely Walkway, a footbath for efficient hoof care, reduces hoof disorders and early lameness.

Lely Luna

For optimal cow comfort

The Lely Luna brushes the skin, stimulates blood circulation and removes dust for optimal cow comfort. Keeping cow welfare to optimum levels leads to happier, healthier and more productive cows.

Lely Horizon

Future farming at your fingertips

With Lely Horizon, our management system, farmers are able to run their farms sustainably at every hour of every day. This way, we help dairy farmers reduce their carbon footprint and optimise farm operations.

How we see the future of farming

Farmers are essential for meeting the world’s increasing demand for food. But as the impact of farming on the environment comes under more scrutiny and regulations become stricter, dairy farmers also have to adapt to guarantee their future. 

All these elements are part of our vision on the farm of the future, in which: 

  • Incorporating circularity in dairy farming has been further developed: valuable nutrients are reused, cows are fed fresh grass, waste is limited, emissions are minimised and a closer link between farmer and consumer is created. 
  • Farming operations are further optimised and the data available used intelligently for predictive maintenance. 

Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production. Present and future.