Our vision

A sustainable, profitable and enjoyable future in farming

Agriculture is a dynamic sector with an essential role: to feed a growing population. By 2050, there will be nine billion mouths to feed. That means that the world needs to produce 70% more food.

However, it is not only the world's population that is growing. Average prosperity levels are increasing too, which fulfills demand for products such as more protein-rich dairy. Increasing food production requires efficient agriculture. Quality also needs to be maintained, in a sustainable and innovative way.

Challenge in a changing environment

That is the challenge that our customers - dairy farmers and agricultural contractors - face every day. In the meantime, the environment in which they operate is constantly changing. This means that creating a sustainable, profitable and enjoyable future is more of an ongoing process than a done deed.

Freedom of choice

Every day we help our customers all over the world make choices about how they set up and run their farms. Customers who make their own ‘bright farming’ choices. Lely helps by providing advice and innovative solutions that fit in with and contribute to efficient farm management. Present and future.

Our mission

Inspire people to create innovative solutions that help our customers excel in sustainable forage harvesting, milk production and energy sourcing.

To deal with the reality of today and the challenges of tomorrow, we see our most important task as delivering solutions that help our customers excel in sustainable milk and meat production, forage harvesting and energy generation.

Innovate

We do this by continually inspiring and motivating our employees to create new and innovative concepts. Ideas and solutions that make the lives of farmers and contractors easier, their business more successful and open up a bright future for them.

Sustainability and innovation are our key words. Treating people, animals and the environment responsibly, while anticipating the opportunities of tomorrow, is the answer to the questions of today. Bringing us closer to a sustainable, profitable and enjoyable future for the agricultural sector.

Freedom of choice

Freedom of choice for our customers is the basis upon which our vision and mission are consolidated. At Lely, our customers’ wishes and needs dictate how we support and help them.

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Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production, forage harvesting and energy generation. Present and future.

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