A sustainable, profitable and enjoyable future in farming
Agriculture is a dynamic sector with an essential role: to feed a growing population. By 2050, there will be nine billion mouths to feed. That means that the world needs to produce 70% more food.
However, it is not only the world's population that is growing. Average prosperity levels are increasing too, which fulfills demand for products such as more protein-rich dairy. Increasing food production requires efficient agriculture. Quality also needs to be maintained, in a sustainable and innovative way.
Challenge in a changing environment
That is the challenge that our customers - dairy farmers and agricultural contractors - face every day. In the meantime, the environment in which they operate is constantly changing. This means that creating a sustainable, profitable and enjoyable future is more of an ongoing process than a done deed.
Freedom of choice
Every day we help our customers all over the world make choices about how they set up and run their farms. Customers who make their own ‘bright farming’ choices. Lely helps by providing advice and innovative solutions that fit in with and contribute to efficient farm management. Present and future.