Alexander van der Lely to become chairman of the Supervisory Board,

André van Troost nieuwe CEO Lely

Maassluis, 2 September 2019 – An important change will take place in the management of Dutch family business Lely in the coming months. From January 1, the current CEO, Alexander van der Lely, will become the chairman of a newly formed Supervisory Board for Lely. This Supervisory Board must ensure that Lely remains a healthy family business. The current Vice President Customer Care, André van Troost, is appointed as new CEO of the Lely Group as of 1 January 2020. The Executive Board team remains unchanged.

Sept. 2, 2019


André van Troost has been working at Lely since 2014 after a career at Procter & Gamble and Danone. With this experience he can, together with the other members of the Executive Board, bring Lely to the next phase. Under his leadership, the Executive Board will continue the current successful strategy, focused on innovation, strengthening the distribution channel, improving customer centricity and further developing a winning organisation.

Development of Lely

Alexander van der Lely looks back with great pride on the wonderful development that Lely has undergone in recent years: “I started at Lely in 1995 and for the last 15 years as CEO I have been the CEO of our great company. During that time we worked hard on a transformation from building agricultural machinery to market leadership in the field of robots and data for the dairy farm. I did that together with a fantastic team of passionate people, with a big heart for dairy farming. And I am very grateful for that.”

“Data management and automation will continue to offer unprecedented opportunities for the dairy farm in the future. Lely will continue to be at the forefront of these developments, as we have always done in the past 71 years. A wonderful assignment for the Executive Board, in which of course I wish them great success. At the same time, I will remain very closely involved with Lely in my position as Chairman of the newly to be formed Supervisory Board .This Supervisory Board will supervise the policy pursued by the Executive Board and acts as a sounding board and advisor to them.”

New roles Executive Board

The division of roles within the Lely Executive Board as of January 1, 2020 is as follows:

André van Troost - Chief Executive Officer
Gijs Scholman - Chief Commercial Officer
Marijke Jansen - Chief Services Officer
Martijn Boelens - Chief Technology Officer
Ronald Eikelenboom - Chief Financial Officer