What kind of training is provided by Lely?
After becoming a Lely Center, all relevant sales, technical service and farm management employees have to participate in the training program held by Lely Academy and certified accordingly to ensure the same quality of service and an equal customer experience. Further levels of training programs are available based on the function and expertise of the employees. It is possible to monitor the progress of any training and have access to all kinds of documentation easily via online platforms.
What are the Financial Requirements for owning a Lely Center?
An initial down payment is required when you enter into a new area or take on an existing area. The down payment must come from non-borrowed personal resources. Generally, we require a minimum of €300,000 of non-borrowed personal resources to acquire a Lely Center.
How do I start the process of applying for a Lely Center?
After Lely receives the application form, the candidates will be contacted and informed of any further steps.
Are you still looking for new candidates to own a Lely Center?
Yes, Lely is continuously searching for new investors/entrepreneurs to further improve and expand the Lely Center network, offering high-tech solutions to farmers.
Do Lely Centers have a fixed territory?
Yes, all Lely Centers have their own areas for sales and service activities.
What is the franchise term? Is it renewable?
The maximum term of franchising is for a duration of 5 years and, within a certain period of the end date, parties can begin discussions for the continuity of the agreement.
What support can I expect from Lely?
Lely provides ongoing support to Lely Centers throughout the relationship. The support includes sales and marketing assistance, financial support for the development of the market, technical and organizational support, business management tools, training and certification.
What kind of profile do I need to have to become a successful Lely Center?
Lely expects to meet entrepreneurs with (1) an affinity for technology, (2) a professional background with experience in sales, marketing and service, (3) financial stability, having sufficient resources to start a Lely Center business and sustain the operations, (4) a cooperative attitude, ready to work with the Lely organization to install the required processes and business operations, (5) the leadership skills to lead a successful organization.