How to feed the world in 2050?

Contrary to our earlier invitation, the programme of the “we’ll 2013” symposium is being reduced to one day: Wednesday 15th May. We have made this change to fit in better with our international partners’ schedules. On the Tuesday evening before the day of the symposium there will be a networking programme and a dinner for participants and press. Full details of the revised programme for 14th and 15th May are enclosed.

April 25, 2013


ABN AMRO, ForFarmers, Lely Group and Wageningen UR (University & Research centre) have joined forces  to maximise the benefits of agriculture for mankind, animals and the environment. The initiators aim to raise awareness across the globe of the fact that solutions will be needed to feed nine billion people worldwide by 2050. To achieve this, an agricultural event entitled “we’ll 2013” is being held on Wednesday 15th May in ‘s-Hertogenbosch. This event will bring together scientists, trend watchers, visionary farmers and market specialists to contribute their visions and solutions for the future of agriculture.

What to expect?

The symposium opens with some popular scientific presentations on how to feed the world. For example we discuss questions like, can we improve farming efficiency or will the functionality of milk change? Mid-term developments, including vertical farming and trends in food and agriculture, will also be discussed. In addition there will be presentations on the circle economy, covering subjects including partnerships in the dairy chain and the relationship between consumers and retail. The symposium will conclude with a presentation by keynote speaker Jonathan Foley, an expert on global sustainability, food security, fresh water and climate change. 

Other top speakers include Jaap van Duijn (the Netherlands), professor, economist and author; Christel Cederberg (Denmark), professor at Chalmers University; Dickson Despommier (USA), professor at Columbia University and Rod Claycomb (New Zealand), CEO, Quantec.

Leading agricultural companies

Several leading agricultural companies and speakers will also join the conversation, including Westland Cheese Group, represented by Henny Westland (CEO), FrieslandCampina (Frank van Ooijen, Director Communication and Sustainability), ABN AMRO (Pierre Berntsen, Director Agricultural Business), Karel Noordzij, who has held top executive positions at various companies, and Lely Group (Aart van ‘t Land, Director Business Development). 

“we’ll 2013”: from challenge to opportunity

One of the main challenges for the agricultural business is to rekindle the entrepreneurial spirit across generations and spread it! The demand for food is set to increase massively over the coming years. This offers challenges, but even more, opportunities. During “we’ll 2013” agricultural entrepreneurs will witness a wealth of examples that push the boundaries. All aimed at contributing to a sustainable, profitable and, above all, enjoyable future in agriculture.

More information: visit the website to view the full programme and meet the speakers:

About the partners of “we’ll 2013” 


ABN AMRO serves retail, private and commercial banking customers in the Netherlands and across the globe. Along with a comprehensive range of products and services, we offer in-depth financial expertise, extensive knowledge of numerous sectors and an international network supporting our customers’ domestic and international operations. We aim to respond to the ever-changing market and, in doing so, to our customers’ ever-changing needs. Customers want a bank that acts in the context of today’s realities and is straightforward with them at all times; a bank that learns from its experiences and whose top priority is to provide the best possible service. More information:


ForFarmers is a modern, ambitious, international company which has sustainable operation firmly embedded as part of its corporate philosophy. It produces and supplies both regular and organic animal feed and commodities (such as arable and grassland management products) and is active mainly in the cattle, pig, poultry and arable and contracting sectors. Besides its products, it also offers customers an additional package of services, ranging from comprehensive advice to assistance with business development. ForFarmers sells its feeds in the Netherlands, Belgium, Germany and the United Kingdom. More information:

Wageningen UR (University & Research centre)

The mission of Wageningen UR (University & Research centre) is ‘To explore the potential of nature to improve the quality of life’. Within Wageningen UR, nine specialised research institutes of the DLO Foundation have joined forces with Wageningen University to help answer the most important questions in the domain of healthy food and living environment. With approximately 30 locations, 6,000 members of staff and 9,000 students, Wageningen UR is one of the leading organisations in its domain worldwide. The integral approach to problems and the cooperation between the various disciplines are at the heart of the unique Wageningen Approach. More information:

Lely Group

Lely, founded in 1948, directs all its efforts towards creating a sustainable, profitable and enjoyable future in farming for its customers. Lely is the only company worldwide to supply the agricultural sector with a complete portfolio of products and services ranging from forage harvesting machines to milking robots, feeding systems and barn cleaners. Lely is also working on business concepts to ensure energy-neutral operations in dairy farming. Lely has been the undisputed market leader in automated milking systems for many years. With 65 years of acquired knowledge in the agricultural cycle, Lely has an unrivalled position. The Lely Group is active in more than 60 countries and employs some 2,000 people. It has an annual turnover of EUR 565 million. More information:


Partners of “we’ll 2013” invite all relevant press contacts to this event. Please contact our press liaison officers for further information on how to register for free admission to this symposium:

Aad Jan Roos, Marketing & Communications Lely Group , tel. +31 6 23 62 17 86

Vera Bisschops, Marketing & Communications Lely Group , tel. +31 6 53 65 37 84


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