Introduction text

75 years red impact

2023 marks our 75th anniversary. It all started with the introduction of our finger wheel rake in 1948. Thanks to our local farmers, Lely Centers, partners and employees we have reached this milestone. We're grateful and proud.

In this jubilee year, we look forward to share that pride. Innovations and milestones from the past, driven by our people, embraced by our farmers. Let's celebrate our history, experience the present and build towards the future.

In the spotlight

Lely The Netherlands

When it all started with a dream of two brothers in Maassluis, no-one could have imagined that anno 2023, Lely is active in over 50 countries. We are truly inspired by the passion and commitment of our employees, farmers and our partners worldwide.

We would love to share this international vibe with you. Every month, we will give the stage to colleagues from a different region.

Although our company continues to expand to more and more countries, we are forever connected with the Dutch. Serving a total of 6,303 robots today, Lely The Netherlands forms an important part of our history. Read some stories below.



Celebrate our history, experience the present, build towards the future

What does 75 years red impact mean to you?

Marcel Hendriks Area Sales Manager & Key Account Manager Dairy XL

‘75 years is a long time, especially when realising that I have experienced 23 years of that history myself. I remember my first Lely-days – near the Van der Lely’s family farm - very well. Looking at the current Lely Campus, we can be proud of what we have achieved since then! We are capable of doing many great things together; there are always new things to experience that get my Lely-red blood flowing! But above all, it’s our customers and Lely Centers that put trust in us. I am very proud of the solutions we offer for the most beautiful industry in the world: dairy farming. I am sure we will continue to improve both customer- and Lely Center-satisfaction even further in the years to come.’

Siri Høystad UX Designer

‘For me, 75 years red impact is about looking back at the innovative history that Lely has. From the life altering finger wheel rake back then, to the groundbreaking robots today, and every milestone in between. But most importantly it's all about looking forward at the innovative journey still to come. I enjoy working with our products’ UIs, talking to users and shaping new features together, and being part of creating the robot of the future.’

André van Troost CEO

‘75 Years Lely means a moment to reflect on our history & to celebrate the numerous achievements, but most importantly to look forward on how we can continue to provide a sustainable, profitable and enjoyable future to our farmers who have a huge challenge to feed an ever-growing population.’

Why Lely?

Farmers all over the world make choices about how they set up and run their farms. Every day, we help them make the best choices for themselves and their farms. We do this by providing advice and innovative solutions that contribute to efficient farm management. For sustainable milk and meat production. Present and future.