Alexander van der Lely, CEO of Lely: “2018 has been a great year for Lely. We were proud to celebrate our 70th birthday and at the same time launch several new exciting products, such as the Astronaut A5, which is demonstrating to be a real success with our customers. This enabled us to have strong growth of 9% with a total revenue of €416m*, proving that selling our forage activities to AGCO Corporation in 2017, so as to fully focus on robotics and farm management data, was the correct decision to make. We also started up business in new markets such as Greece, Hungary, Taiwan, Uruguay and Argentina. A strong order book for 2019 is showing continuous interest in our products and preference for the Lely brand.’’
A significant contribution to the growth came from European and Asian regions, whilst the North American market saw some slowing down due to milk price challenges. Underpinning Lely’s claim of being ‘farming innovators’, the investments in R&D were again 6% of its annual sales.
The future dairy farm
During its large-scale distribution network event ‘The Lely Future Farm Days’ held in April 2018, Lely introduced the new Lely Astronaut A5 milking robot and a new Juno feed pusher. At this time, Lely presented its vision on a future sustainable, fully robotic dairy farm, designed around the cow and committed to the principles of management by exception. This future dairy farm features groundbreaking innovations, which the company is working on, such as recycling flows of manure and the usage of data driven, decision-supporting software.
Increased focus on automatic feeding
In 2018, the 500th Lely Vector was installed and the automatic feeding system is now sold in over 25 countries worldwide. In August, a new version of the Vector was introduced. An exceptional achievement as Lely has only been active in the automatic feeding market since 2012, proving that the value of automatic feeding is increasingly recognized by farmers.
Unveiling the on-farm dairy processor
A further milestone in 2018 was the unveiling of an innovative system to process milk on the farm, called the Lely Orbiter. This automatic processor works 24/7 and has been designed with the highest food safety standards in mind. The system processes milk directly from the milking robots, all the way to the bottle. The Orbiter concept offers new opportunities for farmers to market their own milk and support their sustainable future. With the unveiling of this on-farm dairy processor, Lely also introduced a unique milk brand for consumers in the Netherlands: Mijn Melk. Mijn Melk, processed by the Lely Orbiter, offers consumers a pure taste experience, traceable to specific cow families. Since the availability of Mijn Melk in September, more than 200,000 bottles have been sold, proving that this product is meeting the demands of today’s increasingly discerning consumers.
Outlook for 2019
The outlook for 2019 is promising with a record high order book for Lely and continuous interest in new products whilst also exploring new markets: this year a new Lely office was opened in Qingdao, China. Lely will focus on further increasing the adoption of automation on dairy farms, as this leads to a large number of benefits for both cow and farmer such as higher milk yields; happy, healthy cows; and a better work-life-balance for the farmer. Furthermore, Lely will continue to work on new groundbreaking, innovative solutions to help their customers excel in managing their dairy farms during a challenging and changing environment. A number of these new solutions will be launched in 2020.
*Note: reported turnover over 2017 included the forage activities until October 1st, when it was sold to AGCO Corporation.
About the Lely Group
Lely, founded in 1948, directs all its efforts towards creating a sustainable, profitable and enjoyable future in farming. Using the cow as a centre point, the company develops premium robotics and data systems that increase animal welfare, flexibility and production on dairy farms.
For more than 25 years, Lely has been leading in the sale and service of automated milking systems to successive generations of dairy farmers across the globe. Every day, Lely inspires their employees to offer customers innovative solutions and be reliable partners for long-term advice and support. With their head office in The Netherlands and a worldwide network of dedicated Lely Center locations for tailor-made sales and support, the Lely Group is active in more than 40 countries and employs around 1.400 people.
For more information, please contact Esther Lelij, Corporate Communications Manager at Lely International NV: email@example.com , +31 (0) 6 8253 6989.
April 12, 2021
10 years of Vector, thanks to our test and validation customers!
Lely installed the first Vector system on a number of dairy farms back in 2011. The Overbeek family in Benschop run such a farm, (NL), where they had already shown an interest in automatic milking and feeding when building a new barn for their dairy cows. The family initially started using the Astronaut A3 Next for automatic milking, then also switched to the Lely Vector for automatic feeding. Kees and Sjors Overbeek had already used automatic feeding at their old farm, but it was a rail system. The Vector offered them much more flexibility.
April 1, 2021
Lely adds flavor to milk with new feeding components
Lely has developed unique milk by adding new precursors to rations. Thanks to the link between the Vector feeding system, the Astronaut milking robot and the Orbiter milk processor, knowledge and insight has been gained about the entire process from feed to milk. The key findings were that the ration does not only affect the composition of the milk, but also the taste. The experiments also examined which feeding components had a positive and negative effect on taste.