Over the years Lely Aircon brought many sustainable benefits to dairy farmers, however for this to be a future-proof operation Lely would have to focus more on selling wind turbines at locations outside of the dairy farming segment. Lely’s distribution channel is not set up to service other segments and there is no intention to do so in the near future. Even though Lely believes in the sustainable benefits of wind turbines, it therefore does not fit its strategic focus anymore.
Lely has found a solid and reputable partner in Bettink Service Team who acknowledges the business value and growth potential of the Aircon products. Bettink has a wealth of experience in the installation, commission, service and maintenance of wind turbines around the world. Existing Lely Aircon customers can now rely on the specialized wind turbine services offered by Bettink. All employees of Lely Aircon will be transferred to Bettink Service Team.
Lely will continue to look at other options for creating energy neutral and circular solutions to minimize waste and make the most of resources available on the farm.
April 12, 2021
10 years of Vector, thanks to our test and validation customers!
Lely installed the first Vector system on a number of dairy farms back in 2011. The Overbeek family in Benschop run such a farm, (NL), where they had already shown an interest in automatic milking and feeding when building a new barn for their dairy cows. The family initially started using the Astronaut A3 Next for automatic milking, then also switched to the Lely Vector for automatic feeding. Kees and Sjors Overbeek had already used automatic feeding at their old farm, but it was a rail system. The Vector offered them much more flexibility.
April 1, 2021
Lely adds flavor to milk with new feeding components
Lely has developed unique milk by adding new precursors to rations. Thanks to the link between the Vector feeding system, the Astronaut milking robot and the Orbiter milk processor, knowledge and insight has been gained about the entire process from feed to milk. The key findings were that the ration does not only affect the composition of the milk, but also the taste. The experiments also examined which feeding components had a positive and negative effect on taste.