Bright farming is farming at its best: sustainable, profitable and enjoyable for both farmer and cow. It takes everything that matters into account: the environment, soil health and biodiversity, cost efficiency, consumer preferences and, most importantly, the comfort and health of the cows and farmers who give it their all every day. 

Enhance profitability, enjoyment and sustainability

Farmers are unique in how they shape their future. Needs, challenges, dreams and visions differ from farmer to farmer and farm to farm. They depend on variables such as farm location, market dynamics, economics and the farmer’s family composition. 

However, all our products, tools and services aim to enhance profitability, enjoyment and sustainability for farmers. Technological solutions and farming management advice are based on all activities on the farm, from feeding to milking, from manure handling to medicine administration, and from cow health to cow comfort. Our machines work around the clock so farmers can focus on the results they gather and the choices they need to make to take care of their cows and run a successful business.
 

How we see the future of farming

Farmers are essential for meeting the world’s increasing demand for food. But as the impact of farming on the environment comes under more scrutiny and regulations become stricter, dairy farmers also have to adapt to guarantee their future. 

All these elements are part of our vision on the farm of the future, in which: 

• Incorporating circularity in dairy farming has been further developed: valuable nutrients are reused, cows are fed fresh grass, waste is limited, emissions are minimised and a closer link between farmer and consumer is created. 
• Farming operations are further optimised and the data available used intelligently for predictive maintenance.