Lely Center Marketing & Communication Coordinator

Pella, Iowa or North America
Publication date
Jan. 16, 2023, 7:49 p.m.


We are searching for an experienced marketing professional who is responsible for fostering relationships with our Lely Center Stakeholders through communication and the distribution of marketing collateral to drive sales and develop and support their local/regional marketing plan. The Lely Center Marketing & Communications Coordinator will design, implement, and execute annual field marketing campaigns working closely with our outside marketing partners, Sales Account Managers, and Lely Centers to promote lead generation, brand awareness, and drive adoption of technology.  The ideal candidate will have experience in a wide range of marketing functions, including communications, PR, content,  branding, and digital and social media.

The Marketing & Communication Coordinator will own the complete customer lifecycle and ensure each touchpoint provides a consistent, exceptional, and impactful experience. The ideal candidate should have a proven record of delivering results in content marketing within a B2B channel environment.

Main Tasks

Essential Functions and Responsibilities:

  • Provide direction, and support accurate & timely communication with the Lely Centers and Sales Team to ensure the market plans & strategies are properly executed and aligned with strategic priorities, mission, and vision of Lely.
  • Collaborate closely with Sales Account Managers (SAMS) to execute on marketing and branding activities that pave the way for their interactions and help them overcome obstacles in the sales process.
  • Ensure all content created is on brand, differentiated, and provides tremendous value to its intended audience
  • Preparing marketing activity reports and metrics to measure the success of campaigns and confidently present the findings and developments to Leadership
  • Oversee project management and resourcing within managed Lely Center marketing plans
  • Support onsite sales and marketing events including local, regional, and national shows, seminars, and training events
  • Be comfortable talking about technology, including the ability to articulate industry trends and how technology is a driver for business performance
  • Travel requirement (domestic and international) approximately 25-30% annually


To perform this job successfully, the individual must be able to perform each essential function satisfactorily.  The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education and/or Experience:

  • Bachelor’s degree in marketing, communications, or a related field
  • 1-3 years of professional marketing and/or content creation experience
  • Bilingual in both English and French considered an asset

Key Skills and Abilities:

  • Passion and ability to connect with people and build relationships
  • Confident, articulate, and professional communication skills to MC/Facilitate events, manage meetings/training with stakeholders
  • Strong idea generator, ability to think creatively and innovatively
  • Team player who operates well in a dynamic hands-on-deck environment, and inspires team culture
  • Savy wordsmith
  • Positive, resourceful, ambitious
  • Collaborative and approachable spirit
  • Takes Initiative and Self-Direction

Application Procedure:
Complete standard online application for
Lely Center Marketing & Communication Coordinator
via HERE including submission of Cover Letter and Resume with an email address, telephone number, and address for both school and permanent residence.

Our Organisation / The Department

Who we are: Vision, Mission, and Core Values

Our Vision:  A sustainable, profitable, and enjoyable future in farming.

Our Mission: We create innovative solutions that help our customers excel in sustainable milk production to feed the world.

Our Core Values: Values that guide us in how we behave in dealing with others.  On the work floor among colleagues, interacting with our customers, at meetings with our business partners, or when dealing with the press; independent of place and time we show our values through our actions. To achieve our mission and vision, we are guided by 5 core values that serve as a compass for how we behave:

            Innovation: We change traditions by continuously seeking new ideas for positive change.

            Passion: We love what we do and are passionate to support our customers.

            Progress: We grow because our people are motivated to improve and move forward.

            Respect: Our focus is the well-being of people, animals, and the environment.

            Honesty: Being truthful and fair is essential in our way of working.


Equal Opportunity Employer:

Lely provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.