Introduction

Strategy, performance and impact

Our annual report offers an overview of our activities, results, and developments over the past year. It reflects on key trends in the agricultural sector and outlines how we strive to create long-term value. 

Annual report

Our 2024 results at a glance

€857

-3.5%

Total revenue

In millions

88%

6%

Renewable electricity

Of total consumption

Farmer satisfaction

12%

Net Promotor Score

The Net Promoter Score measures how likely farmers are to recommend our services to others. Our current score of 25 reflects a growing base of satisfied farmers.
0

25

NPS

-100100

NPS 22 in 2023

5.730

-2.7%

CO2 footprint

Tonnes CO2 EQ Scope 1,2

400.257

4.5%

CO2 footprint

Tonnes CO2 EQ Scope 3

9%

11%

Research & Development

% of investment

8% in 2023

2.375

7.8%

Employees on payroll

Total

2.202 in 2023

24 / 76

1.2%

Diversity in management

% Female/Male

23 / 77 in 2023

Download

Curious for all of the numbers? Download it here.

André van Troost

Chief Executive Officer
We did not hold back when it came to our goal of making farmers successful.

Annual report

Our 2024 highlights

Strong farmer focus

Farmer satisfaction remained exceptionally high in 2024, with a Net Promotor Score of 88%. More than 2,000 farmers visited the Lely Campus to share experiences and explore new innovations. This strong engagement underlines the trust farmers place in Lely and the value of co-developing solutions that support the Farm of the Future.

Innovation milestones

2024 marked two major innovation achievements: the installation of the 50,000th Astronaut milking robot and the introduction of our latest Yellow Revolutions Juno Max and Zeta. These innovations demonstrate Lely’s ongoing commitment to transforming dairy farming.

Employee experience recognised

Lely was officially certified as a Great Place to Work at nine locations worldwide in 2024. This recognition highlights the company's focus on creating a safe, healthy and inspiring workplace.