Lely Center North Victoria

From 17th to the 19th of March, our team headed out to Northern Victoria for a three-day Roadshow, and the reception was everything we could have hoped for.

Visiting Melbourne University's Dookie Dairy, Benlock Jerseys, and Clydevale Holsteins, the team found a farming community that was ready to engage. Farmers drove from across the region, with many turning up to all three stops, keen to see automatic milking systems up close and ask the questions that actually matter.

Recently, we had the pleasure of visiting two progressive dairy businesses in Northern Victoria that perfectly demonstrate how Lely Automatic Milking Systems (AMS) are being adapted and implemented the Australian way.   

One thing we have learnt is that there is no single blueprint for going robotic in Australia. What the best solutions achieve is practicality, future readiness, suitability with conditions on the ground, and integration into the farmers’ goals.  

Earlier this month, Lely hosted a series of farm visits in North Victoria as part of the Australian Dairy Conference 2026, which brought together farmers and industry professionals from across the country for discussion, learning and industry connection.

Today, Lely presents its annual results for 2025. Innovative products and services, combined with high customer satisfaction have led to sales of €1,014 million (2024: €857 million).  

The growth of 18% was furthermore driven by a positive market environment with strong average milk prices, and robust demand. Lely’s robots and data clearly add value to farmers to achieve a more sustainable, profitable and enjoyable future in farming.