Cow experience and how to improve it further

Paul Peetz is one of Lely’s leading voices in milking technology, as we get back to what really drives performance in robotic systems: cow comfort and working with the biology of the cow.

Paul grew up on a dairy farm in Wisconsin, so this isn’t theory, it’s lived experience. With decades of experience in dairy equipment, from the barn to global strategy at Lely, Paul is known for cutting through the noise and explaining what actually works on farm.

In this session, Paul will unpack:

• Why bimodal milkings are a warning sign
• How poor milk let-down limits yield, efficiency, and cow comfort
• How tools like Pre Treatment Optimiser improve milking quality and the cow’s experience in the box
• When higher milking frequency really makes sense, and when it doesn’t
• What UK and US farms have changed, and the results they’ve seen

If you want practical insight from someone who understands cows, data, and real-world farming pressures, this session is for you.