About Farm Management Support

Farm Management Support has a single goal: optimising our barn concept at your farm, at your choice. Regardless of whether you are just about to make the transition to automatic milking and/or feeding, or you have been using our products and management systems on your farm for a while, you receive guidance before, during and after you start. For more experienced users, we help you optimise the management of your farm. For example, we can take a look at your daily routines with your cows, work and management systems.

With this guidance and support, we help you to achieve a sustainable, profitable and enjoyable future for your dairy farm.

Our barn concept

Free cow traffic

Our barn concept is based on the principle of free cow traffic. Cows decide for themselves when they want to eat, drink, lie down or be milked, with no obstacle whatsoever. The cow goes to the milking robot voluntarily. 

Free cow traffic influences day-to-day management, feed strategy and also the design of the barn. The location of the milking system, the feed kitchen, the other barn products and your day-to- day routines are also important for achieving efficient free cow traffic and thereby achieving your goals, whether these are to minimise workload, improve cow health or production, or make more time for family and friends.

Free cow traffic explained

Our support

In 3 phases

Making the transition to automatic milking and/or feeding is not for the short term. Precisely because it is for the long run and for the continuity of your business, we offer thorough guidance to all of our customers worldwide when it comes to making the right choices. We also help you to prepare for this new way of working. We do this in three phases.


In the run-up to start-up we are here to guide you with our knowledge, experience and expertise. We have built this up over the last twenty years with customers all over the world. All of our know-how is collated in the Lely RoadBook. This is a digital protocol that describes the entire preparatory phase up to the actual point of start-up. This is a proven concept, and is the same for all new customers worldwide. It is based on experience and feedback from dairy farmers who have already made the transition.

It is also how we ensure that everyone receives the same information, always at the right time, on any subject ranging from preparing the cows and new routines to using the management system.

We talk to you and your feed advisor to agree on the feed rations for automatic milking, and discuss what is and is not needed on your farm. We also involve your vet, dairy processor and breeding organisation. We do everything that is needed to achieve a smooth start.

Support in 3 phases

During start-up

Our colleagues from Technical Service Support deal with the installation of the machines themselves. The technicians ensure that the machine is properly fitted so that you can rely on it working correctly right from the start. We guide the cows the first time they go to the automatic milking system to ease them into the new way of being milked. Experience has shown us that with this guidance, on average 80% of cows voluntarily go to the milking system within two weeks.

During start-up, all of the previous preparatory work and knowledge transfer is put into practice, from the preparation of the cows and the knowledge of the management system to the feed strategy. The feed strategy is not only important for automatic milking. It also comes into play when starting out with the Lely Vector, our automatic feeding system.

Along with your feed advisor, we take a closer look at aspects such as the composition of feed, order of loading and mixing times. In this way we guarantee that the prepared ration is also correctly served at the feed fence.

After start-up

Even after start-up, we continue to offer you as much guidance and support as you need. Together we look at your personal goals and what you want to concentrate on in the future. We monitor progress via a number of systems that we have at our disposal. We also pay regular visits to your farm and organise training evenings with other dairy farmers. In this way we all learn continually from and with one another.

Of course, we are always interested in knowing how happy you are and whether there are any improvements we could help with. We stay in constant touch with you to help you achieve a sustainable, profitable and enjoyable future on your farm, in line with your goals.

‘The overall health, breeding and milk production of our herd has vastly improved.’

Acting locally

With international knowledge

We offer Farm Management Support worldwide. Our advisors are trained and certified to be able to tell you everything you need to know about managing and optimising your herd, barn, workload and efficiency in your day-to- day routines. 

However, your local advisor does not work alone. The knowledge of an international team sustains the local advisors. This means that you can reap the full benefits of our worldwide expertise in the area of automatic milking and/or feeding, combined with our local knowledge of laws and regulations, weather conditions and geographical factors. We work closely with your vet, feed advisor and other consultants. 

The combination of working together as a team with your advisors, physical (barn) observations, information from our management systems and your own expertise, serves to optimise your farm’s performance by allowing your cows to reach their individual potential. 

By pooling our experience to work as a team, we achieve the best possible results for you and your farm, in line with your goals. This is something we offer to all of our customers worldwide, from new dairy farmers to those who have worked with us for years.

Our services

For a more in-depth insight into your business

Lely Benchmark

Lely Benchmark is part of the Time for Cows management programme. It allows you to interpret the management information for your own farm properly. With Benchmark you can, for example, compare your results with those of your colleagues in your local area with whom you are friends


YourGuide is the digital library for the Time for Cows management system. It contains a wealth of information on automation and management. For any specific questions not covered by the information included in the guide, we are here to help.

Web Advice

With the Web Advice comparison tool, your individual business circumstances are compared with those of other farms. For this, we use the knowledge and experience built up by customers all over the world. In addition to comparisons, Web Advice also contains a wealth of practical advice. The advice is easy to access with one click of your mouse through our Time for Cows management system.

Farming insights

Find out how to improve your dairy farm even further

Our Farm Management Support specialists continuously investigate how to improve the milking process even further. They do this by running tests in the barn while using our customers’ knowledge of the Lely barn solutions. In this way they gain valuable insights, which help you to manage your dairy farm more efficiently and profitably.

Farm Management Support for

Lely Vector

Flexible fresh feeding

Get better returns from your feed strategy by giving your cows fresh and well-mixed rations several times a day. Without it costing you any more time. The Lely Vector minimises labour, feed costs and fuel and provides fresh feed for healthy and productive cows.

Lely Astronaut

The natural way to milk

An increased milk yield and overviews whenever and wherever you want them: automatic milking makes it all possible. The milking system collects data per cow on milk production and cow health. This alerts you on time to any changes, allowing you to devote your attention to the cows that need it most.

Why Lely?

Every farmer in the world has to make decisions daily for their farm. Choices both for themselves and their business. But they do not need to do this on their own. They have the help of advisors to find the right solutions and steer their business in the right direction.

More and more of you are choosing Lely as a long-term partner. That is because every day our products and services allow you to take another step towards your desired results. We are by your side with the right people, who are skilled and highly trained.


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