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Wat is jouw rol?

What is your role? 
As a Business Analyst E-commerce at Lely, you will be a vital link between business needs and technical implementation. You play a key role in optimizing and innovating the digital customer experience on our E-commerce platforms. By mapping processes, gathering requirements, and analyzing user journeys, you ensure that our digital solutions truly add value for our customers. 

You will collaborate across departments from UX designers and developers to product owners and business stakeholders ensuring that our platforms support seamless customer interaction and drive commercial success. Do you thrive in dynamic, cross-functional environments and get energized by translating abstract ideas into concrete results? Then we’d love to meet you. 

Your key responsibilities include: 

  • Collaborating with Product Owners, Developers, and Business Stakeholders to define business needs and translate them into clear, actionable requirements. 
  • Mapping and analyzing current and future business processes and digital user journeys. 
  • Creating user stories, use cases, and acceptance criteria that guide development in Agile/Scrum environments. 
  • Leading workshops and interviews to understand strategic business goals and user needs. 
  • Supporting sprint planning, backlog grooming, and ensuring alignment between business objectives and technical execution. 
  • Identifying opportunities for innovation and process improvement within E-commerce and digital platforms. 

What is your experience? 
You bring a blend of analytical thinking, digital expertise, and stakeholder management skills. You thrive in hybrid environments and are confident working both independently and collaboratively. With a strong understanding of digital customer journeys and Agile methodology, you're able to bridge the gap between business goals and technical solutions. 

Wat is jouw ervaring?

We are looking for someone with: 

  • At least 5 years of experience as a Business Analyst, preferably within E-commerce or digital product teams. Who Leads initiatives, mentors others, makes strategic technical decisions, often bridges business and tech. 
  • You bring a proven track record in backend development with a strong emphasis on system integrations 
  • Experience with Agile methodologies and tools such as Jira and Confluence and Target process.  
  • Strong communication and interpersonal skills, with the ability to manage diverse stakeholders. 
  • A critical thinker with problem-solving abilities and a proactive mindset. 
  • Experience in project and resource management, focused on continuous improvement. 
  • A high level of trust, professionalism, and interpersonal sensitivity. 
  • Fluency in English; Dutch is a plus. 

Wat bieden wij jou?

What do we offer you? 

Working at Lely means contributing to sustainable progress within one of the most innovative organizations in the Netherlands. You contribute to making the agricultural sector future-proof - and we make sure that you get all the space, resources and support you need to do so. 

  • An international working environment with opportunities for own initiative and entrepreneurship. 
  • Excellent working conditions, including up to 8 weeks of vacation per year and a good pension scheme. 
  • A salary within the scale of € 4089 - € 5841 gross per month, in which we like to see opportunities for growth from your starting salary towards the future.
  • Good growth opportunities: you are in control of your development and can choose from various training courses through our Lely Academy - from personal development to job-specific training. 
  • Our modern Lely Campus offers daily access to extensive sports facilities: an indoor gym, outdoor padel courts, an outdoor basketball and volleyball court, table tennis and table soccer. You can join Hyrox workouts or sign up for personal training - and challenge your colleagues during an active break. 
  • Enjoy fresh coffee and tea from our own barista, with milk straight from our farm, as well as a healthy and affordable company restaurant. 
  • A healthy work-life balance thanks to our hybrid work policy: you work at least three days a week on Campus, with flexible working hours and plenty of room to spend extra time on site (between 06:00 and 20:00). 
  • A free shuttle bus will take you to and from the metro in Maassluis, so your workday starts and ends smoothly. 
  • Successes need to be celebrated: from anniversaries to Christmas parties - at Lely we know how to do it! 

We are also proud that our efforts and vision have been rewarded by winning the Rotterdam Entrepreneur Award 2025! 

Recruitment & selection agency, consultancy, and/or secondment agency?  

We appreciate the interest, but we are looking for all our candidates directly. We understand that you, as an intermediary, want to present candidates for our great positions and thus contribute to our ambitions, but this is not how we have set up our recruitment. This means that all unsolicited profiles offered on Lely vacancies will be treated as direct applications. 

We appreciate the interest, but we are looking for all our candidates directly. We understand that you, as an intermediary, want to present candidates for our great positions and thus contribute to our ambitions, but this is not how we have set up our recruitment. This means that all unsolicited profiles offered on Lely vacancies will be treated as direct applications. 

Over Lely

At Lely, we believe in achieving a sustainable, profitable and agreeable future for dairy farmers by combining robotisation, engineering and farming expertise. 

It all started with a dream cherished by two brothers in Maassluis 75 years ago, and ever since, we have worked to become innovative market leaders in automated systems for dairy farmers across the globe. With a team of 2,500 professional specialists, we work constantly to bring about revolutionary solutions for the agro industry. We are based at our Maassluis Campus, a building which features the highest sustainability performance possible, not just in the Netherlands, but on a global scale. Our overall objective: making dairy farming interesting, also for the coming generations. 

Jan Koster

Wil je meer weten over deze vacature? Neem dan contact op met Jan.