Farm Management Support has a single goal: optimising our barn concept at your farm, at your choice. Regardless of whether you are just about to make the transition to automatic milking and/or feeding, or you have been using our products and management systems on your farm for a while, you receive guidance before, during and after you start. For more experienced users, we help you optimise the management of your farm.

Our local advisors are leveraged by the knowledge of our international team. By pooling our experience, we guide and support you to a sustainable, profitable and enjoyable future for your dairy farm.

How Farm Management Support works

Our start-up support in 3 phases

Making the transition to automatic milking and/or feeding is not for the short term. Precisely because it is for the long run and for the continuity of your business, we offer thorough guidance to all of our customers worldwide when it comes to making the right choices. We also help you to prepare for this new way of working. We do this in 3 phases:

  1. Before start-up: guidance during run-up to start-up based on a proven concept and in close collaboration with your feed advisor and other advisors.
  2. During start-up: practical help by guiding the cows to go to the automatic milking system the first time. And technical support for the actual installation of the equipment. 
  3. After start-up: guidance and support to further optimise the management of your farm.

After Startup

Optimising your farm at your choice

Once up and running Lely offers long-term support and consultancy to take the next step together with you towards your desired goals and results. However, we understand that all dairy farms and all dairy farmers are unique. The same is true of the business objectives you pursue. These objectives form the basis of Lely’s Service and Support Concept, a tailor-made approach to help achieve your goals and set new ones.

“Setting goals is difficult, what is a good goal for me? Anna, my Farm Management Advisor helps me with finding and setting these goals” Anders Karlberg, Söderköping (Sweden)

Personal business support with Farm Management Support

To achieve the best results, it is important to gain insight into all facets of the dairy farm. From animal welfare, rations, grazing to reproduction and robotic performance. General business management and daily routines are also important. Our Farm Management Support advisors are trained to translate company-specific data into practical improvements on your farm. When needed cooperation with your local veterinarian, feed advisor or other advisors is established.

Levels of Farm Management Support

You can choose a Farm Management Support Level that suits your business strategy and objectives. The four levels distinguish from each other in intensity and level of support. From once a year up to monthly contact. Depending on the chosen level we provide you, a FarmScan, On-farm optimization visits, farmers training event up to a farmers seminar.

Farm Management Support - their story

‘We now know what to focus on. I can set realistic goals and achieve them.’

Farming insights

Find out how to improve your dairy farm even further

Our Farm Management Support specialists continuously investigate how to improve the milking process even further. They do this by running tests in the barn while using our customers’ knowledge of the Lely barn solutions. In this way they gain valuable insights, which help you to manage your dairy farm more efficiently and profitably.

Our services

For a more in-depth insight into your business

Lely Benchmark

Lely Benchmark is part of the Time for Cows management programme. It allows you to interpret the management information for your own farm properly. With Benchmark you can, for example, compare your results with those of your colleagues in your local area with whom you are friends


YourGuide is the digital library for the Time for Cows management system. It contains a wealth of information on automation and management. For any specific questions not covered by the information included in the guide, we are here to help.


FarmScan is a digital generated report, used by your Farm Management Advisor, based upon individual farm performances in comparison to local performances to determine the farm’s strengths and to see where improvements can be made. Customized focus areas and advices are added by your Farm Management Advisor as a reference for the on-farm optimization visit.

Farm Management Support for

Lely Vector

Flexible fresh feeding

Get better returns from your feed strategy by giving your cows fresh and well-mixed rations several times a day. Without it costing you any more time. The Lely Vector minimises labour, feed costs and fuel and provides fresh feed for healthy and productive cows.

Lely Astronaut

The natural way to milk

An increased milk yield and overviews whenever and wherever you want them: automatic milking makes it all possible. The milking system collects data per cow on milk production and cow health. This alerts you on time to any changes, allowing you to devote your attention to the cows that need it most.

Why our partnerships?

Every farmer in the world has to make decisions daily for their farm. Choices both for themselves and their business. But they do not need to do this on their own. They have the help of advisors to find the right solutions and steer their business in the right direction.

More and more of you are choosing Lely as a long-term partner. That is because every day our products and services allow you to take another step towards your desired results. We are by your side with the right people, who are skilled and highly trained.