Lely Center Midlands
Introduction
Your milking and feeding experts
The specialist in dairy farm automation and sustainability. We provide purchase advice, optimisation, maintenance for your automated milking, feeding and barn equipment.
Lely Center Midlands strive to give our customers the best service, offering the latest innovations and solutions to farmers.
Services
The services we offer
We provide the necessary tools to help you unlock your dairy farm’s full potential.
Our Center Departments
Testimonials
Our customers
Find out more about how we support our customers.
From the initial starting point with our sales team, to designing your barn with our project co-ordination team, the on-going support from our Farm Management Support team, and finally our service team who ensure your products are working to a perfect standard. Our whole team are dedicated to ensuring we have happy customers, as well as happy cows.
Our Lely robots are trusted to support over 150 farms across our area, with over 300 robots that produce half a million litres of milk every day and milk just over 16,000 cows. See just some examples of how we are working alongside our customers in order to create a sustainable, profitable and enjoyable future in agriculture.
Mark & Caroline Davies
Mark & Caroline Davies, Newhouse Farm
1 x Vector, 4 x A4 Astronaut, 2 x Discovery 90, 4 x Luna, 1 x Calm
Installing an automated feeding system has provided Mark and Caroline Davies with flexibility to spend more time with their three daughters.
4 x A5 Astronaut, 1 x Lely Calm
David & Megan Roworth, Bearwardcote Farm
Four Lely Astronaut milking robots
Husband and wife David and Megan Roworth believe replacing their parlour with robots has helped their high genetic-merit herd reach their full potential.
Mark Lovatt, Oak lodge Farm
Mark Lovatt, Oak lodge Farm
4 x Astronaut A5's, 4 x Discovery Collectors
Meticulous forage management is helping Mark Lovatt achieve exceptional milk yields of 42.6 litres a cow/day from Lely robots while feeding a low total crude protein ration of 15%. His 180-head Holstein herd is averaging 14.6 litres daily from forage and is achieving high dry matter intakes of 27.2kg of dry matter (DM) daily with a Feed Conversion Efficiency of 1.57.
Feeding
Will Dodd, Dodleston Hall Farm
Cheshire, UK
Will Dodd of Dodleston Hall Farm milk 300 pedigree Holstein cows with a large focus on animal welfare. They revolutionised their feeding system with the Lely Vector in 2023, which has ensured fresh feed 24/7, boosting rumen health, and their litres output per cow.
Product used
Vector | Horizon | Discovery Collector
Dodleston Hall Farm, managing 300 pedigree Holstein cows, installed the Vector feeding system in 2024. Previously, feed was only provided once a day and pushed until the night check at 9 PM, remaining untouched until morning. Now, with the Vector, cows receive fresh feed throughout the day and night, with feed being pushed every hour, even on weekends. This system has made feeding much more flexible. Filling the kitchen takes just 20 minutes, and it can hold enough feed for up to three days.
Disclaimer: Results have not been verified by Lely or an independent party. Your results may vary.
Disclaimer: Results have not been verified by Lely or an independent party. Your results may vary.
Latest news
Apply for the Farming Equipment and Technology Fund (FETF) 2025
Lely Atlantic is committed to helping our valued farmers thrive, and we're excited to highlight the Farming Equipment and Technology Fund (FETF) 2025. This government grant can significantly boost your farm by funding advanced equipment for improved productivity, animal welfare, and efficiency.
Our Lely Centers across England are ready to guide you through the application.
Application window: Thursday, 29th May 2025 - Thursday, 10th July 2025 (midday).
Want to skip the details and speak to our centers? Contact us today.
Lely Center Stafford
How can we help you?
If you have any questions about our services, maintenance, support or solutions, don’t hesitate to reach out! Our advisors are happy to provide skilled support and guidance in your farm optimisation process.