Lely Center Midlands

Your automated milking and feeding experts

Lely Center Midlands strive to give our customers the best service, offering the latest innovations and solutions to farmers.


Unit 1 Ladford Covert Industrial Park
ST18 9QL
Opening hours:

Monday to Friday: 8am until 5pm
Sat - Sun: Closed

We are closed on all national holidays.

Contact this Lely Center
Your automated milking and feeding experts

Lely Center Midlands strive to give our customers the best service, offering the latest innovations and solutions to farmers.

Meet us

Sept. 16, 2020, 9 a.m.
Dairy Day 2020
UK Dairy Day is a dedicated annual one-day event for the dairy industry held at the International Centre in Telford, Shropshire. Lely Center Midlands will be there with an exclusive offer, make sure to head over to our stand to find out more!
Check out this event on Facebook
0% finance now available
on products from Lely’s barn and feed range

At Lely Cener Midlands, cow welfare is our highest priority and we know that it will be yours too.  Our innovative range of feeding or hygiene robots means that increasing welfare on your farm has never been easier. Whether you're looking to improve hoof health and cow hygiene using our Lely Discovery range (with robots available for both slatted and solid barn floors) or increase rumen function and production through the frequent feed pushing of the Lely Juno, our goal as a Lely Center is to offer you a sustainable, profitable and enjoyable future in farming.  Find out more about our exclusive 0% finance offers and take the next step in farm automation.

Find out more

Our people


On-farm workshops

Various work stations around the farm with different topics discussed

FMS workshops

We run on-farm FMS workshops


Increase the efficiency and profitability of your feed strategy by feeding your cows more often. More frequent feeding stimulates frequent eating day and night, which means cows ingest more fodder. This has a positive impact on animal health, fertility and production, and also benefits your bottom line.

New A5 installations

Lely Astronaut
The new milestone in milking

Automatic milking introduces a new routine on your farm, providing greater flexibility, enhanced efficiency, and a better work-life balance. The new routine also means that you are in control. You decide what your day-to-day management involves. It also allows your cows to follow their own rhythm at all times.


Lely Juno
Increasing feed intake has never been easier

The Lely Juno takes over the repetitive work of pushing the feed multiple times a day. By pushing feed regularly, it is always within the cows’ reach. Every cow, even those lower in rank, can eat the roughage it needs for optimal rumen health and growth.

Irish farmers embrace the “Lely Life” with automated milking and grazing systems.

Lely Midlands took a group of our customers to Ireland to see how Irish farmers are combining automated milking and grazing systems to make efficient and sustainable dairy production systems.

Ireland is leading the way in using grazing and robotics together, and we wanted to see in person how they make it work and the benefits it has for them and their farms. We visited several farms in County Kilkenny.

Lely Trip to the Netherlands.

Our recent trip to the Netherlands had many highlights, including four immaculately presented robotic farms, and a grand tour of the Lely factory.

Dairy XL Trip to Germany

Back in October Sales and FMS were fortunate to visit Eastern Germany to learn about all things Dairy XL. To those unfamiliar with the term dairy XL, this describes a farm with 8 robots or above of which we visited three XL size Farms during our trip.