Lely Center Midlands

Introduction and contact

Your automated milking and feeding experts

Lely Center Midlands strive to give our customers the best service, offering the latest innovations and solutions to farmers.


Unit 1 Ladford Covert Industrial Park
ST18 9QL
Opening hours:

Monday to Friday: 8am until 5pm
Sat - Sun: Closed

We are closed on all national holidays.

Contact this Lely Center
Your automated milking and feeding experts

Lely Center Midlands strive to give our customers the best service, offering the latest innovations and solutions to farmers.

Meet our general manager

Hi my name is Laurence Loxam, general manager of Lely Center Midlands. We have been based out of our Stafford depot for over 10 years with hubs in SW Wales, Cheshire and Nottinghamshire.  We’ve evolved over that time to provide a full sales to service package including project coordination and aftersales support. Our aim is to work with farmers to help them increase the efficiency and effectiveness of their farm from a productivity and financial prospective.

 Our team consists of 10 dedicated engineers who specialise in all Lely products from Astronauts to Vectors.  Within the team of engineers we have several who have been with us for over 10 years.  The engineers are located throughout our area thus ensuring fast and efficient service and back up 365 days a year, with multiple engineers on-call 24/7.  Together with our sales support, in house barn design expert and farm management support team we offer a complete and on-going partnership to assist our robot farmers in achieving the best possible results from their Lely products.

Get in touch

Our People



0% finance

on products from Lely’s barn and feed range

At Lely Center Midlands, cow welfare is our highest priority and we know that it will be yours too.  Our innovative range of feeding or hygiene robots means that increasing welfare on your farm has never been easier. Whether you're looking to improve hoof health and cow hygiene using our Lely Discovery range (with robots available for both slatted and solid barn floors) or increase rumen function and production through the frequent feed pushing of the Lely Juno, our goal as a Lely Center is to offer you a sustainable, profitable and enjoyable future in farming.  Find out more about our exclusive 0% finance offers and take the next step in farm automation.


Welsh Grants now available

Some great news for Welsh farmers.  The Welsh Farm Business Grants are open for applications until April 9, so hurry up and apply.


Dairy XL Trip to Germany

Back in October Sales and FMS were fortunate to visit Eastern Germany to learn about all things Dairy XL. To those unfamiliar with the term dairy XL, this describes a farm with 8 robots or above of which we visited three XL size Farms during our trip.

Lely Trip to the Netherlands.

Our recent trip to the Netherlands had many highlights, including four immaculately presented robotic farms, and a grand tour of the Lely factory.

Irish farmers embrace the “Lely Life” with automated milking and grazing systems.

Lely Midlands took a group of our customers to Ireland to see how Irish farmers are combining automated milking and grazing systems to make efficient and sustainable dairy production systems.

Ireland is leading the way in using grazing and robotics together, and we wanted to see in person how they make it work and the benefits it has for them and their farms. We visited several farms in County Kilkenny.

Reaseheath College

Industry Focussed. Career Ready.

For a hundred years 1921-2021.

Lely Astronaut A5

The new milestone in milking

With the Lely Astronaut A5, you achieve optimal freedom of movement for your cows. With free cow traffic, the cows decide themselves when to eat, drink, relax or be milked. Features such as the hybrid arm and the I-flow concept contribute to the cows’ natural rhythm and increase the milking robot’s capacity. A healthy and stress-free cow means more milk in the tank.

Return on Investment

Every farmer is looking for a significantly lower cost per kilogram of milk produced. This Astronaut is built with a limited number of fast and decisive electrical movements, making it highly energy efficient. Due to the innovative hybrid arm, energy consumption goes down while performance increases - faster and secure attachment with a larger reach.

Ease of Use

One display is all you need for an easy first milking. The user-friendly interface makes it easy to find your way around functions, settings, information, and important reports. Automatic milking as it should be, giving you the time to enjoy farming while having total control over your herd. Providing the best usability, accessibility and serviceability, all in one system.

Peace of Mind

The Lely Astronaut A5 is designed with a focus on longevity and reliability. The more you can rely on the Astronaut, the better you can make use of the saved hours and flexibility. To be outstanding in terms of reliability and uptime, we eliminated critical components and extended the lifetime of others. This Astronaut is built for peace of mind.


Tomos Hughes Penrhos Farm

‘The Lely Calm has reduced labour and has improved calf growth, as they feed little and often, as they would under a cow.’

Will & Louise Glenn Meadow Farm

‘The Discovery Collector is the best investment we’ve ever made. The cows are cleaner, beds are cleaner, and it’s saving us hours each day, as well as fuel.’

Used Lely Astronaut

Quality machines. Cost-effective.

Ready to optimise your farm with innovative dairy solutions? Looking for high-quality automation equipment at a great value? Our used machines offer the operational efficiency you need, at prices that work for your business. Want a partner who understands your daily routines and challenges? Then Lely Used is the solution. At Lely Center Midlands, we can walk you through the sales process and advise you on choosing the best pre-owned equipment for your farm.

Visit Lely Used