Welcoming Joe Bramall

Harper Adams graduate Joe Bramall recently joined Lely Atlantic. We caught up with him to find out more about his time so far with the team and his hopes for the future.



Growing up on a dairy farm in Cheshire, Joe always knew he wanted a career in agriculture and so a degree in Agribusiness at Harper Adams University felt like a natural first step.

“I’d originally enrolled on the Agriculture course,” explains Joe. “However, I soon decided that Agribusiness was a better fit for me and more relevant to farming business. The course was really varied, and we learnt about everything from business and financial planning to global agri supply chains, management and PR.”

After graduating this summer, Joe began working with Lely Atlantic on a Graduate Placement and was excited to get stuck in: “I’ve always been interested in the robotic solutions that Lely offers. For me, it’s a really exciting area of the industry and I was keen to learn more about how the robots work and the role they can play on farm. Being a part of a company that offers solutions to some of the challenges dairy farming is facing is an exciting prospect for me”.

So far Joe has been working with the Compass team on the roll out of the new IFS system. This new service management software, which will operate across all Lely Centers, will transform how centres service robots.

“For our customers, it is vitally important that we are able to respond quickly should something go wrong,” explains Joe. “This new system will help to improve the way Lely manages its service offering.

“Over the last few weeks I have been out visiting some of the Lely Centers and facilitating training on the new system. I’ve really enjoyed getting out on the ground and learning more about the business, it’s definitely been a highlight so far!”

During his placement, Joe is hoping to continue to push himself and develop his career: “It’s been an exciting but challenging role so far, and there has definitely been quite a steep learning curve. While it is always challenging going into a new business, everyone has been so supportive and really helped me get settled in. I’m really looking forward to the rest of my placement and experiencing more of the business.”

Outside of work, Joe is an ambassador for the NFU and feels strongly about engaging with the public around farming. “In my opinion, it is really important that as farmers we tell the public what we are doing. We can’t just rely on Jeremy Clarkson – we all have a role to play in telling our farming stories. Wherever my career takes me this is something I will always feel strongly about as I think it is important to the future of UK agriculture.”

Interested in applying for a placement year at Lely Atlantic? Send a copy of your CV and covering letter to: atlcareers@lely.com