Lely introduces a platform tracking the short chain of fresh milk
Sustainable food production with consideration for our planet is becoming increasingly important. Worldwide, but certainly also in the Netherlands. Whereas many products nowadays travel ever greater distances, there is precisely a need for a short chain, both in distance and in transparency of the production process. That is why Lely is launching the Mijn Boerderij (My Farm) platform on which the consumer can trace what is in the glass of milk, where the milk comes from - even from which cows - and how the milk is produced.
March 20, 2023