The increasing adoption of robotics in dairy farming worldwide has boosted Lely’s turnover by 46% to € 606 million. With a growing base of installed milking, feeding and barn robots, the sales of consumables and services also increased sharply. This increase in turnover was achieved in every region where Lely is active, and was particularly noticeable in the European markets where robotics are now the norm. In 2020, Lely will continue to invest in R&D at the desired level, allowing it to remain a leading player in robotics and farm management worldwide.
Andre van Troost, CEO of Lely: "The success of our Lely Astronaut A5, the development of the Lely Orbiter, the Family Business Award, and certification as a 'Great Place to Work' all prove the dynamism of our company. The urge to innovate permeates the company, and in 2020 this will continue to help our customers around the globe enjoy a more profitable, enjoyable and sustainable future. Alexander van der Lely handed over a healthy company, with a record turnover and enormous growth potential in 2019. As Executive Board, we couldn’t wish for a better starting position."
2020 market forecast
In 2019, the prices of basic dairy products increased worldwide. Modest growth in global milk production is expected in 2020. Slowing economic growth, trade wars, Brexit, and of course the spread of the Corona virus will also impact global dairy markets and milk prices.
The importance of sustainability is high on the agenda particularly in Europe, due to government legislation and regulations, and consumer demand (such as food traceability, animal welfare, retention of biodiversity, etc.). As a result, society is showing a growing interest in dairy farming. This means that dairy farmers must have a continuous and open dialogue with local stakeholders and consciously manage their farms with regard to sustainability, animal welfare and food safety. The growing success of the Lely Orbiter and the associated 'Mijn Melk’ (‘My Milk’) platform supports dairy farmers in this area. A 'mini milk factory' on the farm means farmers can respond to consumers’ changing preferences and invest in a sustainable future for their businesses.
Trend-setting vision of the future
In 2020, Lely will continue to assert its leading role in farm management and the further automation of dairy farming activities around the world. During 'Lely Future Farm Days', a multi-day event in June 2020, Lely will present its vision of a sustainable and fully automated dairy farm of the future. A number of innovations will also be exhibited.
For more information, please contact Sergio Ooijens, Head of Marketing & Communications at Lely International NV: firstname.lastname@example.org; Tel. +31 (0)6 24243237.
April 12, 2021
10 years of Vector, thanks to our test and validation customers!
Lely installed the first Vector system on a number of dairy farms back in 2011. The Overbeek family in Benschop run such a farm, (NL), where they had already shown an interest in automatic milking and feeding when building a new barn for their dairy cows. The family initially started using the Astronaut A3 Next for automatic milking, then also switched to the Lely Vector for automatic feeding. Kees and Sjors Overbeek had already used automatic feeding at their old farm, but it was a rail system. The Vector offered them much more flexibility.
April 1, 2021
Lely adds flavor to milk with new feeding components
Lely has developed unique milk by adding new precursors to rations. Thanks to the link between the Vector feeding system, the Astronaut milking robot and the Orbiter milk processor, knowledge and insight has been gained about the entire process from feed to milk. The key findings were that the ration does not only affect the composition of the milk, but also the taste. The experiments also examined which feeding components had a positive and negative effect on taste.