'I like freedom and variety in my work'

Pim

'You will have realised that I think we are doing great things at Lely. Performing various specialised tasks, our robots have a dramatic impact on farming businesses. There are robots that milk the cows in an animal-friendly manner; in fact the cow has total freedom, as she herself decides on the time of milking. There are also robots that allocate feed, with a personalised ration for each cow. And we have robots that keep the barns clean and hygienic. We are not only talking technological innovation here; because of the impact on the work and life of the farmer, we are talking social innovation as well'.